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There was a time when doctors could not view the inner workings of the human body without performing invasive surgery. In early history, the only way for anatomists to study the human body and perform dissection was by robbing graves. Viewing the body’s organs, muscles, and bones in realistic detail without undertaking significant risk was unthinkable.
Access to cadavers for medical research improved over time, but it was only thirty years ago that Primal Pictures launched the first medically accurate digital 3D rendering of the human body based on extensive real-body scans and imaging data.
It was a game-changer that advanced medical science and catapulted our understanding of human anatomy. Since then, Primal Pictures’ work has expanded to all facets of health science and today is just as useful in nursing, dentistry, physical and occupational therapy, rehabilitation, and sports medicine as it was in general medicine.
This powerful imaging technology has revolutionized the way health care professionals and students are instructed. The application of the technology is endless. The impact on patient outcomes is immeasurable and will only continue to grow.
Learning Curve is the sole agent for Primal Pictures
Seizing on the possibility of a partnership with such a leader in its field, Learning Curve, a South African-based digital software company represents Primal Pictures in Sub-Saharan Africa and is expanding into other regions as a sole agent.
Learning Curve already had a peerless record with premium software brands and in unleashing a wave of digitally enabled tools through beneficial vendor relationships and strong negotiation for the community. Since its inception some fifteen years ago, it has been Learning Curve’s enduring aim to unleash the potential of the African continent using digital literacy as its vehicle.
Partnering with Primal Pictures was a natural fit. Learning Curve was already a leader in bridging the digital literacy gap by providing software training material. The company is well-known in the local market for its specialist product support which is targeted at facilitating the holistic digitalization of organisations they serve.
New ways of teaching for enhanced learning
Learning Curve deploys a team of qualified anatomists who help provide new ways of teaching of learning. Teaching has been ramped up from a static exercise that involved reading 2D diagrams off textbook pages into an immersive and unforgettable experience.
Primal Pictures’ highly detailed, three-dimensional images of the body enhance learning, make lessons memorable, and result in powerful outcomes for learners not only to pass their courses but to be better practitioners in their respective fields.
Through Learning Curve, Primal Pictures supports the journey from student to qualified medical practitioner across all health sciences. Although Learning Curve predominantly works with educational institutions, its materials can easily be used by clinicians and commercial entities too.
The power of Primal Pictures
For more than three decades, Primal Pictures’ ground-breaking and award-winning software has been used by millions of educators, students, and practitioners in over 1,500 institutions across more than 150 countries.
The 3D models can be used on any device, anywhere, anytime. The hyper-realistic visualizations have powerful effects on student motivation and engagement. Its wide variety of content such as guided learning and advanced 3D models amplifies learning and revolutionizes outcomes. Students will relish the learning experience with adaptive learning modules and assessment platforms. Advanced technology such as virtual reality, augmented reality, and mobile apps are also available for offline use.
When taught from 2D images in textbooks, the study and spatial appreciation of anatomy can be difficult. However, with revolutionary 3D evidence-based content, usage and engagement is heightened and course materials, lectures, and online learning is enlivened. Educators can seamlessly embed dynamic 3D models and content into their proprietary environment for augmented and unforgettable learning. What was once a laboured teaching process becomes dynamic and diversified.
Learning in action
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The workshop, entitled ‘Augmented Reality and Ultrasound’, gave a futuristic anatomy experience. Using Primal Pictures’ powerful content, the workshop presented students with different ways to engage with the study of anatomy.
There were interesting activities, such as giving students the ability to test ultrasonography on their own bodies which helped students understand the human body in new and engaging ways.
One highlight of the session was when anatomists from Learning Curve showed the students how to perform a 3D virtual dissection. Students were trained on using Primal’s 3D Real-Time to carry out a virtual dissection, create custom 3D models, and use 3D models to help interpret cadaveric anatomy.
Speaking on the success of the workshop, Johara Khan noted, “Primal Pictures offers a unique platform that integrates the theory and practical visualization of anatomy beautifully. Not only does it offer students the “perfect specimen” to study anatomy, but it allows students to visualize the structures without the time constraints of the practical sessions.”
Why Learning Curve
Learning Curve goes to great lengths to keep its community engaged, with its anatomists providing continued training via monthly webinars, dynamic social media activities, curriculum mapping and exam preparations, which has empowered and motivated students and lecturers.
To stay abreast of developments, Learning Curve staff attend various events and conferences to keep up to date with education trends. Its team members contribute to industry conferences, such as the XXVIII International Symposium on Morphological Sciences hosted by the Anatomical Society of Southern Africa (ASSA). In the most recent edition of the symposium, Learning Curve partnered with conference organizers as a sponsor and workshop provider
Primal Pictures and Learning Curve make the perfect partnership, each bringing immense industry experience, continued learning, and hard-won expertise to create a vital and leading-edge digital learning product.
For information contact us at primalpictures@learningcurve.co.za
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As predicted, Adobe have officially announced all Creative Suite (CS) perpetual products will no longer be supported from May 2017. Learning Curve, Africa’s only Platinum reseller are here to guide ....
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“I’m always seeking the next big thrill”
Me in a word: Exploratory
The first 21 years of my life were a mix of travel, sports and chasing academic excellence. As a child, I enjoyed jet skiing, bungee jumping and a few venomous pets. I’m still always seeking the next big thrill, like rock climbing and cave exploration.
Since leaving university and surviving the COVID years, I’ve developed my skills across different fields, from education to private healthcare, with a keen interest in human biology and education.
To relax, I watch old war movies or series, and shows like Sons of Anarchy and The Wire. Cooking was a big part of my childhood and I’d always help my parents prepare meals. I’ll bake anything with chocolate!
My wilderness survival buddy would be my dad. He’s a DIY expert, with basic wilderness survival skills. I once had a narrow escape outdoors: Venturing off the path on a solo hike, roasting in midday sun, suffering from dehydration, leg cramps and an encounter with a juvenile cobra. (I survived.)
Some everyday things that really annoy me are the morning traffic rush – and people being indecisive at the drive-thru window.
My bucket list destinations? Thailand, for rock climbing and base jumping, and Burma, for Lethwei (Burmese bare-knuckle boxing).
I think the human race needs a greater focus on work-life balance. Spending more time enjoying the little things, whether sport, art or music would help everyone live better, more fulfilling lives.
If I could change the law, I’d ban farm-raised lion hunting, and I’d allow a years’ paid parental leave for all new parents.
Outside of work, I juggle sports, cooking and taking my dogs out for regular walks.
My work family is supportive and engaging, always available to bounce ideas or chat. Learning Curve is the best work family ever, with an unparalleled culture. I like the freedom and flexibility to explore new and creative avenues – and the endless coffee (Yay!)
Medical Education Solutions Specialist
“Every day is different.”
Me in a word: Outgoing
I grew up in KZN, often barefoot in the bush, or soaking up the Durban sunshine. Our home was loud, with four daughters and weird and wonderful pets, and my love for performing means I have a large, bubbly, personality.
I wanted to be a singer and actress, then a vet. I moved to Cape Town to study Anatomy and completed an M.Sc at Stellenbosch University, then joined Learning Curve, where I work with 3D Anatomy software, Primal Pictures.
In my free time I like hiking, running, and yoga – and I’ve taught myself to play the ukulele. I recently started busking and people did tip me. (Was that their way of begging me to stop?)
Home entertainment? OK, this is embarrassing but I love the kind of reality shows which I fondly refer to as ‘trash TV’. I’m a vegetarian and love veggies, but also a classic mac and cheese with a parmesan crust.
I’m a cat person – my cat is my baby. I like the feline independence, and contrary to popular belief, they can be very friendly and loving.
Australia’s top of my bucket list; I was a huge Steve Irwin fan as a child and I’d love to visit the family’s zoo. I’d also love to spend more time exploring the spectacular nature that South Africa has to offer, and learn more musical instruments.
If I was in charge, there’d be a law against chewing with your mouth open, and one act of kindness every day would be compulsory. Kindness and compassion are what the world needs now.
I’m very lucky to be part of the wonderful Learning Curve education team. We’re passionate about our work and we’re loud and energetic, always having lots of fun with our clients around the country. This is a family that I love being a part of. Every day is different, which keeps things fun and exciting. Our team is full of knowledgeable people – I’m constantly learning new things from my colleagues.
My favourite office snack? Peanuts.
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