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Elevate Your Brand: Top 10 Logo Design Secrets Revealed

Graphic design can be a challenging profession with many hurdles to overcome, and newer Graphic Designers can have a hard time starting out this career. Here we have graphic design secrets that will help new graphic designers and that even those experienced in the field may not know about.

From understanding your brand persona to choosing the right tools like Adobe Creative Cloud, we’ve got you covered. Get ready to take your logo design game to the next level!

Key Takeaways:

  • Understanding your brand persona is crucial in creating a logo that resonates with your audience.
  • Gathering inspiration and conducting competitor analysis can help you create a logo that stands out in the market.
  • A timeless logo should be versatile, scalable, and adaptable across various platforms.

Defining Your Brand Identity: The First Step to a Winning Logo

Defining your brand identity through a logo is crucial for establishing a lasting impression on your audience.

A well-crafted logo serves as the visual representation of your business, encapsulating its essence in a single symbol. It acts as the face of your brand, instantly recognisable and conveying your values and mission.

In a crowded marketplace, a distinctive logo designed using Adobe Illustrator can set your brand apart from competitors and create a strong brand recall among consumers. By leveraging the tools offered by Adobe Creative Cloud, businesses can unleash their creativity and create logos that look visually appealing and effectively communicate the unique selling points of their products or services.

Understanding your business nature and values

Understanding the nature and values of your business is the foundational step in creating a logo that captures its essence. Diving deep into your business ethos and core values is crucial to reflect them through your logo design.

Aligning your logo with your business values and identity is crucial for creating a lasting impression on your target audience. It helps establish a strong brand presence and build trust among customers.

When crafting a logo, Graphic Design is vital in translating your brand essence into a visual symbol that resonates with your audience. Utilising tools like Adobe Illustrator, you can blend creativity with technical skills to design a logo that encapsulates your unique story and sets you apart from competitors.

Identifying your target audience

Identifying your target audience is essential as it influences your logo’s design elements and message. Explore your target market’s demographics, preferences, and aspirations to create a logo that resonates with them.

For instance, Understanding your audience’s age will guide you in choosing colours and fonts that appeal to them. Incorporating modern design elements could be key if your target market consists primarily of tech-savvy individuals.

Take, for example, Frost Bites, a trendy dessert shop targeting young adults. Their logo features vibrant colours and playful fonts to attract their youthful demographic.

Staying updated on industry trends is crucial. By keeping an eye on what’s popular in your sector, you can ensure that your logo remains relevant and competitive.

Adobe Illustrator, a powerful design tool, is vital in creating custom logos. Its versatility allows designers to manipulate shapes, colours, and text to craft unique visual identities that speak to the target audience’s sensibilities.

1. Understanding Your Brand Persona

Understanding your brand’s persona is crucial for creating a logo that resonates with your audience. By embodying your brand’s unique personality through a logo, you can establish a strong connection with your target market. Adobe Creative Cloud offers innovative ways to bring your brand persona to life visually.

Whether choosing colours that reflect your brand’s values or selecting fonts that convey the right tone, these tools provide a platform to refine and perfect your logo design. Through the strategic use of imagery and symbolism, you can ensure that your logo conveys the essence of your brand persona effectively.

Reflecting Your Business Nature through Logo

Reflecting the essence of a business through a logo is a powerful way to communicate its identity visually.

When designing a logo, it is crucial to consider how each element represents the values and mission of the business. For example, Electric Box Productions’ logo encapsulates creativity, innovation, and energy through its vibrant colours and dynamic design.

Using Adobe Illustrator can be instrumental in achieving precision and finesse in logo execution. This software offers a wide range of tools that enable designers to create intricate details and ensure that the final product aligns perfectly with the brand’s essence.

2. Research and Inspiration

Pepsi-brand-through-the-years
Credit: https://1000logos.net/pepsi-logo/

Research and drawing inspiration are vital steps in creating a stand-out logo. Discover how analysing competitor logos and industry trends can spark creative ideas for your logo design.

One prominent example of the power of research and inspiration in logo creation is the evolution of the Pepsi logo over the years. Pepsi has adapted its logo to stay relevant and appealing by studying consumer preferences and design trends.

Tools like Adobe CC can significantly enhance the research process, offering access to many resources such as font libraries, colour palettes, and design templates. These tools can inspire innovative concepts by providing a wealth of design possibilities and streamlining the creative workflow.

Leveraging Competitor Analysis and Industry Trends

Leveraging competitor analysis and staying updated on industry trends can provide valuable insights for logo design. Observing competitors and market trends can inform your logo creation process.

By thoroughly analysing competitors’ logos, designers can identify design elements that resonate well with the target audience. For instance, analysing how Discovery Education positions its logo in the educational sector can offer inspiration for creating a logo that communicates professionalism and credibility.

Adobe Illustrator features such as the ‘Image Trace’ tool can help dissect competitor logos by converting raster images into editable vector graphics; this aids in understanding design techniques used by competitors and facilitates the integration of innovative design elements into your logo creations.

3. The Art of Simplicity

In logo design, simplicity often conveys sophistication and memorability. When considering iconic brands like Coco Chanel, their logos serve as prime examples of the power of simplicity to make a lasting impression. The clean lines and minimalistic approach to their branding have made their logos instantly recognisable worldwide.

Creating a logo that embodies simplicity yet exudes elegance requires a keen eye for design and an understanding of how to communicate a brand’s essence concisely; this is where tools like Adobe Creative Cloud come into play, offering a range of options to streamline the logo design process and help designers achieve that perfect balance between minimalism and impact.

Why Less is Often More in Logo Design

As Nike exemplified, understanding the power of minimalism in logo design can elevate your brand identity’s impact.

Minimalistic logo design offers several benefits that can enhance a brand’s recognition and appeal. By stripping away unnecessary elements and focusing on essential shapes and concepts, a logo can communicate a clear message quickly and effectively. This approach creates a timeless, versatile design that adapts to various applications and trends.

Tools like Adobe Illustrator are crucial when refining logos to achieve a clean and impactful visual representation. The software provides advanced features for precise editing, creating scalable vector graphics, and experimenting with colour schemes and typography choices.

4. Colour Theory in Logo Design

Logo-design-colour-theory

Colour is pivotal in logo design, evoking emotions and establishing brand identity. Discover the significance of colour psychology and selecting a palette that resonates with your brand.

Choosing the right colours for logo design can effectively communicate your brand’s message to the audience. For instance, Amazon’s logo with the iconic yellow arrow pointing from ‘A’ to ‘Z’ signifies their wide range of products and seamless shopping experience.

Adobe Creative Cloud tools provide designers with a vast array of colour options, allowing them to experiment with different hues, shades, and tones to achieve the perfect colour harmony for their logos. This level of precision in colour selection enables designers to create visually appealing logos strategically aligned with the brand’s values.

Creating a Visual Impact with the Right Colours

Utilising the right colours in your logo design can evoke emotions and create a lasting visual impact.

In terms of branding and logo design, colours play a vital role in conveying the essence and personality of a business. Tietoja Lehdistö, a leading marketing agency, emphasises the significance of colour psychology in triggering specific consumer emotional responses.

Using Creative Cloud tools, designers can carefully select colour palettes that resonate with the brand’s identity and target audience, ensuring the logo makes a memorable impact. Understanding how different colours are perceived can guide the creation of a logo that communicates the right message to customers.

5. Typography Matters

Typography can significantly influence the perception of your logo. Discover how choosing the right font styles and typography can enhance your brand identity and convey the desired message.

Consider the well-known logo of Google LLC as an example; the font selection and arrangement play a vital role in representing the brand’s innovative yet approachable image.

Adobe Illustrator, a powerful tool in the hands of designers, offers a plethora of typography options and customisation features. From selecting the perfect typeface to adjusting kerning and leading, Illustrator allows for precise control over every aspect of the typography in a logo design.

Choosing the Right Font for Your Logo

Selecting the appropriate font for your logo conveys brand personality and improves readability. In terms of font selection, each typeface brings its own unique character and emotion to the design. For instance, a sans-serif font may convey modernity and simplicity, while a serif font can evoke tradition and elegance.

The right font can help your logo stand out and make a lasting impression on your audience.

Utilising tools like Adobe Creative Cloud provides designers with a vast array of options for customising fonts and typography in logo creation. From adjusting letter spacing to experimenting with different font weights and styles, the platform offers unparalleled flexibility for achieving the perfect look for your brand.

6. The Power of Originality

the-power-of-originality-in-logos

Originality can set your brand apart in a crowded market. In terms of logo design, standing out from the competition is crucial. For example, Bird View Photography, with its distinctive bird silhouette merged seamlessly with a camera lens, instantly capturing attention and evoking a sense of creativity and vision.

Utilising tools like Illustrator can be a game-changer in creating logos that look visually appealing and resonate with your brand’s essence. With Illustrator’s versatile features, designers can craft logos that embody a business’s core values and personality, making them memorable and impactful.

Standing Out in a Crowded Market

In a competitive landscape, standing out with a unique logo is essential for brand visibility.

Creating a logo that captures attention and effectively differentiates the brand is an art form in itself. By leveraging Adobe CC’s extensive tools and resources, designers can experiment with various elements, colours, and typography to craft a logo that truly speaks to the target audience.

Creative Cloud features like Illustrator, and Photoshop provide a platform for designing visually striking logos that resonate deeply with customers. With these tools, designers can seamlessly bring their creative visions to life, ensuring their logos leave a lasting impression in a crowded market.

7. Versatility and Scalability

A logo should be versatile and scalable to maintain its impact across various platforms. Explore the importance of creating logos that adapt seamlessly to different mediums and sizes.

When a company like FX Technology Co. opts for a versatile and scalable logo, it ensures that the visual identity remains consistent, whether displayed on a tiny social media icon or a giant billboard. Logo versatility allows the brand to communicate effectively across all channels, fostering brand recognition and loyalty.

Using Adobe Illustrator tools, designers can create responsive logos that can be easily scaled without losing their visual integrity. This approach guarantees a cohesive brand experience for the audience, regardless of their platform or device.

Ensuring Your Logo Looks Great Everywhere

Ensuring your logo maintains its visual appeal across various platforms is essential for brand consistency.

Logos play a crucial role in brand recognition, acting as a visual representation of a company’s values and identity. With the increasing use of digital platforms and devices, logos must remain consistent and impactful across different mediums. Designers can use Adobe Creative Cloud to create logos that scale seamlessly from websites to social media, ensuring a cohesive brand presence.

Adobe’s diverse range of tools allows for customising and optimising logos to fit specific display requirements without compromising quality. This flexibility ensures logos retain their clarity and impact, whether viewed on a website, mobile app, or printed material.

8. Creating a Timeless Logo

Crafting a logo that stands the test of time requires a balance of innovation and timeless design elements.

One crucial element of a timeless logo design is simplicity, as seen in the iconic Apple logo. Minimalism helps a logo to be easily recognisable and memorable over the years. Utilising negative space and clean lines can achieve this effect.

Colour choice plays a significant role in logo longevity. Opting for a timeless colour palette instead of trendy hues ensures the logo won’t quickly become outdated. With its versatile tools and vector capabilities, Adobe Illustrator is an excellent software for creating enduring designs.

Designing a Logo to Stand the Test of Time

Designing a logo with enduring appeal requires a deep understanding of brand longevity and market dynamics. When examining iconic logos like the one belonging to Coca-Cola, it becomes apparent that simplicity and memorability are vital ingredients in creating a design that stands the test of time. These logos are symbols and representations of the brand’s essence and values.

By utilising Adobe Creative Cloud tools, designers can take these timeless design principles to the next level. Using industry-leading software like Adobe Illustrator and Photoshop, logos can be crafted precisely, ensuring they resonate with audiences across generations.

9. Feedback and Revisions

importance-of-feedback-and-revisions

Feedback plays a crucial role in refining and enhancing your logo design.

One prime example of the power of feedback in logo design can be observed in the evolution of the Pepsi logo. Over the years, Pepsi has modified its logo multiple times based on consumer feedback and changing trends to stay relevant and appealing to its target audience.

Feedback integration is made smoother with collaborative tools like Adobe Creative Cloud, which allows designers to share their work seamlessly with clients and team members. Through features like real-time commenting and version history tracking, Adobe Creative Cloud fosters efficient communication and iteration in logo refinement, ensuring that the final design truly resonates with the brand’s identity.

The Importance of Getting a Second Opinion

Obtaining a second opinion on your logo design can provide valuable insights and perspectives for improvement.

Consider Amazon, a prime example of the importance of seeking multiple opinions in logo design. Their iconic logo underwent several revisions before reaching its final form, reflecting a commitment to perfection through collaboration.

Tools like Adobe Creative Cloud can streamline the revision process, allowing real-time feedback and seamless communication between team members; this enhances collaboration and accelerates the logo refinement journey, ensuring a polished and professional result.

10. Bringing Your Logo to Life

Transforming your logo from concept to reality requires the right tools and creative vision. Explore how Adobe Creative Cloud can give you the power to bring your logo design to life with precision and impact.

Regarding crafting a standout logo, Adobe Illustrator is the go-to tool for creating vector graphics that maintain quality and scalability. Illustrator provides a versatile platform for designing visually appealing logos, from sketching initial ideas to refining intricate details.

Photoshop complements this process by offering extensive editing capabilities, allowing for seamless integration of graphics and text to achieve a polished look.

Adobe XD takes the design further, enabling you to prototype the logo digitally and ensuring it adapts fluidly across various devices.

Leveraging these tools collaboratively within the Creative Cloud ecosystem streamlines the design process, fostering efficiency and coherence in bringing your logo concept to fruition.

Choosing the Right Tools for Concept to Completion

Selecting the appropriate design tools is essential for translating your logo concept into a polished final product. Discover why Adobe Creative Cloud is the preferred choice for logo designers.

Every aspect matters in crafting a memorable brand identity – from colour selection to font style. The Adobe Creative Cloud suite offers a comprehensive range of features tailored to cater to the intricate needs of logo design. Through Adobe Illustrator, designers can create scalable vector graphics with precision and finesse, ensuring the logo maintains clarity across different platforms.

On the other hand, Adobe Photoshop enables the manipulation of raster images, adding depth and complexity to the design. Adobe XD facilitates the prototyping of interactive experiences, allowing designers to visualise how the logo interacts with users.

Recap: Your Checklist for Creating a Winning Logo

checklist-for-a-winning-logo

Reviewing key steps and considerations can help you craft a successful logo in 2023. Using this article as a checklist ensures your logo design aligns with your brand identity and resonates with your target audience.

When creating a logo, define your brand values and target market to guide the design process. Utilise Adobe Illustrator’s versatile tools to translate your concepts into visually striking graphics. Experiment with different colour palettes, fonts, and layouts to find a combination that reflects your brand’s personality.

Ensure your logo is scalable and works across various platforms, from business cards to social media profiles. Test it in black and white to assess its legibility and adaptability. Remember, simplicity is key – a clean and memorable logo will likely leave a lasting impression on consumers.

Your logo should tell a story and evoke emotions that connect with your audience more deeply.

Frequently Asked Questions

What is the importance of having a professional logo for your brand?

A professional logo is crucial for establishing brand recognition and credibility. It helps to make a strong first impression and sets your brand apart from competitors.

How can I use Adobe Creative Cloud apps to design a logo?

Adobe Creative Cloud offers a variety of design software, such as Photoshop, Illustrator, and InDesign, that are perfect for creating logos. These apps have advanced tools and features, allowing for versatile and high-quality logo designs.

What are the top qualities of a successful logo?

A successful logo is simple, memorable, versatile, timeless, and reflects the values and personality of the brand. It should also be easily recognisable and scalable for various marketing materials.

How can a well-designed logo help elevate my brand?

A well-designed logo can help elevate your brand by making it more visually appealing, increasing brand recognition, and creating a sense of professionalism and trust among consumers.

How do I choose the right colour scheme for my logo?

Colour psychology plays a significant role in logo design. It is essential to consider the emotions and associations that different colours evoke and choose a colour scheme that aligns with your brand’s values and target audience. Adobe Color is a helpful tool for selecting a harmonious colour palette.

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According to the Banking Association of South Africa, Small and Medium Enterprises (SMMEs) comprise 91% of formalised businesses, offering 60% of the labour force and contributing roughly 34% of South ....

Leveraging collaborative tools for the digital age

According to LinkedIn data which tracked job listings over two years, remote work peaked in March 2022 with more than 20% of 60 million job postings on the site offering ....

Digital Document Ecosystems – made easier for your school by Adobe Acrobat.

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5 ways Photoshop can help you create anything you can imagine

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Adobe Express for Education awarded 2022 Common Sense Selection for Learning

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Powerful Partnerships – paying it forward one Adobe license at a time

Film in South Africa has taken some incredible strides at both industry and educational level, with the growing international film acclaim and the film schools pioneering these advancements by fostering ....

Creative solutions to bridge South Africa’s skills gap

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Adobe for Education empowers institutions to get the most out of students by offering world-class digital software. In this constantly evolving digital world equipping students with the digital skills to ....

Adobe Acrobat brings cutting-edge PDF reader features to Microsoft Edge

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Discounted Adobe licensing for non-profits

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Adobe Acrobat Pro – the complete all-in-one PDF and eSignature solution!

The power of PDF plus unlimited eSignatures, in one app. Over the last few years, Adobe have added significant value to Acrobat Pro – from deeper Microsoft integrations and optimised ....

Learning Curve’s PDF Marking Tool Changes The Way We Mark, For Good!

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Adobe Stock For Teams – 5 Reasons You Should Grab It Today

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Integrating Creative Problem Solving in Education

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The Future Of Work Is Changing – Can Your Students Keep Up?

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Driving Digital Experiences in Education with Adobe Sign

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Say Hello To All New Creative Cloud!

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Meet Photoshop Elements 2021 & Premiere Elements 2021

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Adobe Acrobat 2015 End of Life – And why you should consider upgrading.

In line with the Adobe Support Lifecycle Policy, end of product and technical support for Adobe Acrobat 2015 and Adobe Reader 2015 officially ended on 7 July 2020. What does ....

Adobe Creative Cloud Workshop by Modern Marketing

6 Steps to Creative Efficiency

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Transforming your business with Adobe Sign

Organisations around the world are transforming their businesses thanks to digital technology programs like Adobe Sign. The power of an end-to-end digital experience allows you to replace traditional paper and ....

Maintain Your Physical and Mental Health During The COVID-19 Quarantine

The unprecedented pandemic that the world is going through at the moment has put an unbelievable strain on people’s lives as they know it. This has resulted in a large ....

Distance Learning Hacks for Students and Educators

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Making the transition to remote learning – resources to help get you started

As we adjust to a continually changing educational landscape and embrace the idea of distance learning – which has suddenly moved to the forefront of our teaching practice – many ....

Adobe Spark – Your Free Personal Trainer to Social Media Marketing

Stay Connected, Stay Productive. [/et_pb_text][/et_pb_column][/et_pb_row] Social media marketing is a lot like working out. It takes discipline and results are never instant. Now more than ever however, it is critical ....

IT’S BACK! – Sizzling Creative Cloud Deal for Commercial And Government

It’s back like the Terminator! – A repeat of the ‘Summer Sizzling Deal’ Adobe made available in February this year! And at the same LOW price! From the 8th November ....

Adobe Illustrator Rumoured to be Coming to iPads in 2020

Adobe Illustrator App Could Roll Out To IPads In 2020 Photoshop is not the only Adobe app to come to iPads. Adobe’s suite of creative software that are originally accessible ....

Warning from Adobe: Don’t Install MacOS Catalina Just Yet

Warning: If you use an older Adobe app, don’t install MacOS Catalina Apple launched its MacOS Catalina operating system on October 7, complete with lots of new features and improvements. ....

Adobe’s New Customer Journey Analytics Simplifies Marketing Analytics

Adobe Introduces Customer Journey Analytics for Its Adobe Analytics With Customer Journey Analytics, teams could bring in new data sets such as in point-of-sale systems and call centers to produce ....

Auto Reframe Coming to Adobe Premiere Pro Soon

Adobe adds Auto Reframe to Premiere Pro for quick vertical video Adobe is adding a new feature to its Premiere Pro desktop video editing app to make creating content for ....

Adobe Lightroom Speeds Things Up

Adobe Announces The Update to the Lightroom Ecosystem We’ve Been Waiting For! Today, Adobe announced updates to the Lightroom ecosystem, including GPU-accelerated editing in Lightroom Classic and Camera Raw, providing a smoother ....

Adobe Just added Video Speed Adjustment To The Adobe Premiere Rush App

Adobe Premiere Rush supercharges video speed adjustment Adobe Premiere Rush, Adobe’s cross-platform video editor for smartphones, tablets, and PCs, arrived on select Android devices in May following a broad launch ....

Adobe Lightroom is Available from the Mac App Store

Adobe Lightroom is now on the Mac App Store The first major Adobe app has arrived on the Mac App Store. The first major Adobe app to be available on ....

Create Anytime, Anywhere with Adobe Fresco

Adobe Fresco brings painting to the iPad Do you like to be creative on your iPad? Adobe brings Fresco to Creative Cloud, so you can paint wherever you want. Adobe ....

New AI Takes the Phony Out of Photoshop

New Technology Can Detect Photoshopped Fakes, Even Reveal the Original Images Photoshop is arguably the most powerful tool at a photographer’s disposal. And like many powerful tools, it can be ....

Adobe Acrobat’s PDF Software Stays Ahead of the Pack

Acrobat Pro DC: Adobe’s PDF software is still the one to beat A feature-packed solution for professionals Since its development back in the 1990s, the PDF has gone on to become the ....

Adobe Premiere Rush Debuts on Android

Premiere Rush, Adobe’s video-editing app for YouTubers, is now available on Android Adobe’s Premiere Rush CC, which arrived on the desktop and iOS last October, is now available on Android. ....

Latest Adobe Updates for Video, Audio and Animation

Adobe Brings about Significant Changes to an Almost Perfect CC Lineup NAB show started way back in 1923, about 96 years ago. Held at the Las Vegas Convention centre, it ....

Adobe CC Updates and Releases – The Full Scoop

Adobe Creative Cloud Updates Adobe today announced performance updates and new innovations for video and audio tools in Adobe Creative Cloud, all designed to improve efficiency in video production. What’s ....

Speed Up Your Workflow with Adobe Dimension CC’s Cloud Rendering Feature

Adobe Dimension CC can now render images in the cloud Adobe today announced the latest release of Dimension, the company’s 2D and 3D compositing tool and one of the newest ....

Content-Aware Fill for Video – The Details

Adobe brings content-aware fill for videos to After Effects Adobe today announced that it is bringing content-aware fill to After Effects, the special effects software that is part of its Creative ....

Photoshop CC 20.0.4 Update Is Now Available

Adobe has just announced the release of Photoshop CC 20.0.4. This update includes fixes to some of the top customer reported issues and other bug fixes. Here is a list ....

Photoshop CC 20.0.4 Update Is Now Available

Adobe has just announced the release of Photoshop CC 20.0.4. This update includes fixes to some of the top customer reported issues and other bug fixes. Here is a list ....

Adobe XD CC 2019 – New Features and Updates Continued

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Sizzling Hot Creative Cloud Deal for Commercial And Government

It’s February, the hottest month of the year in South Africa and Adobe has a Summer Sizzling Deal to match. At the beginning of March 2019 Adobe creative Cloud for ....

New Features and Updates Released at Adobe Max 2018 – Adobe XD CC 2019

What’s not to love about Adobe XD? This powerful tool helps us to design, prototype and share. The good news is, it just got better. NEW FEATURES & UPDATES AVAILABLE ....

New Features and Updates Released at Adobe Max 2018 – Adobe Illustrator CC 2019 and InDesign CC 2019

The Adobe Max Conference held in October 2018 was nothing short of spectacular. So many things to look forward to, but even more things made available now. New features and ....

New Features and Updates For Adobe Photoshop CC 2019

In our last article we covered the features and updates made to Adobe Dimension CC 2019. Today, we’ll have a look at the new features and updates available in Adobe Photoshop CC ....

New Features and Updates Released at Adobe Max 2018 – Adobe Dimension CC 2019

Now that we’ve covered the Max Sneaks, we’ll be sharing the new features and updates for Adobe Creative Cloud 2019, that were announced at the Adobe Max Conference. There are many ....

The Other 5 Adobe Max Sneaks that have us Super-Stoked

We recently shared with you 5 Adobe Max sneak peeks from the 2018 Adobe Max conference held in LA. These included Brush Bounty, Project Fast Mask, Moving Stills, Smooth Operator ....

Five Adobe Max Sneaks that have us Super-Stoked

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Yet Another Acquisition: Adobe Acquires Marketo

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Incredibly Sweet Deal: Adobe Creative Cloud For Teams

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Adobe No Longer Supporting Older Operating Systems – What You Need To Know

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Photoshop CC Cranks Up ‘The Disappearing Act’ With New Content-Aware Fill

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Why We Love Using Frequency Separation in Photoshop to Retouch Headshots

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Acrobat Tips: Create Amazing Presentations With this Little Known Easy-To-Use Tool

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Adobe Acrobat Tips: Convert PDF Files to MS Office for Editing and Back to PDF from Any Device

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Full Version of Adobe Photoshop Set to be Available on iPad in 2019

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Augmented Reality Just Got Real With Adobe’s Project Aero

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Discover Adobe XD And Get It Here For Free

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Five things we learned at the Adobe Max conference

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Adobe to Compete With Shopify

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PALMs by Primal Pictures

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Adobe Photoshop CC 2018: Now Better than Ever

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‘Siri’ for Photoshop – Adobe Acquires Voice Activation Interface Platform

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Adobe Student Package – Pre-order and WIN!

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Swivl – your personal cameraman in a box!

Video observations that strengthen and inform Swivl™ is a multi-purpose robotic motion platform, which will allow you to self-capture video. The robot enhances video capture by wirelessly following the movement ....

Introducing iSpring

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Top reasons to switch to Creative Cloud today!

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South African Companies hit hard for pirated software

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End of the Road for Adobe CS6

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EOH Corporate Video

Elevate Your Brand: Top 10 Logo Design Secrets Revealed

Nathier Rhoda

“I’m always seeking the next big thrill”

Me in a word: Exploratory

The first 21 years of my life were a mix of travel, sports and chasing academic excellence. As a child, I enjoyed jet skiing, bungee jumping and a few venomous pets. I’m still always seeking the next big thrill, like rock climbing and cave exploration.

Since leaving university and surviving the COVID years, I’ve developed my skills across different fields, from education to private healthcare, with a keen interest in human biology and education.

To relax, I watch old war movies or series, and shows like Sons of Anarchy and The Wire. Cooking was a big part of my childhood and I’d always help my parents prepare meals. I’ll bake anything with chocolate!

My wilderness survival buddy would be my dad. He’s a DIY expert, with basic wilderness survival skills. I once had a narrow escape outdoors: Venturing off the path on a solo hike, roasting in midday sun, suffering from dehydration, leg cramps and an encounter with a juvenile cobra. (I survived.)

Some everyday things that really annoy me are the morning traffic rush – and people being indecisive at the drive-thru window.

My bucket list destinations? Thailand, for rock climbing and base jumping, and Burma, for Lethwei (Burmese bare-knuckle boxing).

I think the human race needs a greater focus on work-life balance. Spending more time enjoying the little things, whether sport, art or music would help everyone live better, more fulfilling lives.

If I could change the law, I’d ban farm-raised lion hunting, and I’d allow a years’ paid parental leave for all new parents.

Outside of work, I juggle sports, cooking and taking my dogs out for regular walks.

My work family is supportive and engaging, always available to bounce ideas or chat. Learning Curve is the best work family ever, with an unparalleled culture. I like the freedom and flexibility to explore new and creative avenues – and the endless coffee (Yay!)

Stephanie Lathe

Medical Education Solutions Specialist

“Every day is different.”

Me in a word: Outgoing

I grew up in KZN, often barefoot in the bush, or soaking up the Durban sunshine. Our home was loud, with four daughters and weird and wonderful pets, and my love for performing means I have a large, bubbly, personality.

I wanted to be a singer and actress, then a vet. I moved to Cape Town to study Anatomy and completed an M.Sc at Stellenbosch University, then joined Learning Curve, where I work with 3D Anatomy software, Primal Pictures.

In my free time I like hiking, running, and yoga – and I’ve taught myself to play the ukulele. I recently started busking and people did tip me. (Was that their way of begging me to stop?)

Home entertainment? OK, this is embarrassing but I love the kind of reality shows which I fondly refer to as ‘trash TV’. I’m a vegetarian and love veggies, but also a classic mac and cheese with a parmesan crust.

I’m a cat person – my cat is my baby. I like the feline independence, and contrary to popular belief, they can be very friendly and loving.

Australia’s top of my bucket list; I was a huge Steve Irwin fan as a child and I’d love to visit the family’s zoo. I’d also love to spend more time exploring the spectacular nature that South Africa has to offer, and learn more musical instruments.

If I was in charge, there’d be a law against chewing with your mouth open, and one act of kindness every day would be compulsory. Kindness and compassion are what the world needs now.

I’m very lucky to be part of the wonderful Learning Curve education team. We’re passionate about our work and we’re loud and energetic, always having lots of fun with our clients around the country. This is a family that I love being a part of. Every day is different, which keeps things fun and exciting. Our team is full of knowledgeable people – I’m constantly learning new things from my colleagues.

My favourite office snack? Peanuts.

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