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Want your social media posts to truly stand out? Even without animation skills, you can turn your static Photoshop designs into captivating motion graphics using After Effects. Here’s how you can elevate ordinary images into dynamic content in just minutes.
Adobe After Effects makes professional-level social media animations both accessible and efficient. By harnessing motion graphics, you transform static visuals into stories that engage and inform.
Whether you’re animating text, logos, or scenes, After Effects offers tools and tutorials that simplify the entire process, even for beginners. Learning these techniques will set you apart and boost your content’s impact.
Motion graphics animate graphic design elements—like text or icons—for clear, memorable storytelling. Common examples include kinetic typography, animated infographics, and dynamic explainer videos.
Think about weather forecasts or animated statistics—they’re effective because they visualise complex ideas in seconds.
After Effects is preferred for social media animation thanks to its flexibility and power; it’s beginner-friendly, with ample tutorials, yet robust enough for intricate projects.
Social media demands instant attention; animation grabs viewers before they scroll past. By combining text, sound, and effects, your messages become instantly more compelling and memorable.
Begin your After Effects projects by organising your them for an easy workflow. Name your compositions clearly using relevant keywords, and arrange essential panels—Timeline, Project, and Composition—for quick access.
Tailoring your workspace to your needs streamlines the creative process and minimises distractions. For more on customising Adobe workspaces, check out these tips.
Different platforms have different requirements. Instagram prefers vertical formats; YouTube is best for horizontal. Tailor your animation’s aspect ratio, resolution, and length to each audience.
Younger demographics may prefer fast-paced, vibrant visuals, while more professional audiences on LinkedIn value clarity and polish. For guidance on social platform strategies, see Adobe’s marketing insights.
Great animation starts with organised design. In Photoshop, use separate layers for every element you want to animate, making your project easier to manage in After Effects.
Carefully refine images using masks and adjustments for clarity, then save your file with all layers intact. Well-prepped files make for seamless animation. For advanced layer tips, read our Photoshop layer management guide.
Bring your multi-layered PSD file into After Effects as a composition—this preserves each layer for animating. Check that your resolution and frame rate settings match your project’s requirements. Keeping layer integrity ensures ultimate control and smooth transitions.
Set your composition settings (resolution, fps, and duration) to match your target platform and message. Organise layers thoughtfully and use parenting to connect movements for synchronised animation.
Give layers intuitive names and set their order for clarity. This approach is crucial for managing complex projects and making edits easier down the line.
Keyframes are the heart of animation in After Effects. Mark the start and endpoints of movement, then let After Effects handle the transitions.
Learn basic properties like position, opacity, and scale—these can all be animated over time with keyframes for dynamic results. Using interpolation ensures movements are smooth and natural.
After Effects’ effects—like motion blur or glow—add depth and excitement to your animations. Apply effects thoughtfully: Subtle enhancement often works better than heavy-handed treatment.
Layer multiple effects carefully, and use blending modes or adjusted opacity for polish.
Visualise your animation before you begin—think about how each element will move. Use easing and the graph editor to create more lifelike, less robotic movements.
Motion blur mimics real-life speed, giving motions natural softness. Apply it to fast-moving objects for realistic results, and adjust the shutter angle to control intensity.
Easing lets movements start and stop gradually. Use “ease in” and “ease out” for natural acceleration and deceleration, setting precise animation curves via the graph editor.
Once your animation is ready, optimise its export for your chosen platform. Efficient compression (MP4 with H.264 codec is widely accepted) keeps file sizes small without sacrificing quality.
Adhere to recommended settings for resolution and length so your video looks sharp and loads quickly.
Balance compression and quality: lower bitrate reduces size, higher resolution (usually 1080p) maintains detail. Match aspect ratios and other settings to each social platform for the best results. Proper optimisation ensures your animations look crisp anywhere.
Elevate your workflow with advanced After Effects techniques. Expressions automate repetitive tasks—use them for effects like bouncing or synchronised movement.
Customising your workspace and keyboard shortcuts can also speed up your process. Efficient animators save time and focus more on creativity.
Expressions are mini scripts that control layer properties, reducing manual tweaking. For example, a time-based expression can animate movement continuously without extra keyframes. Integrate expressions into your workflow for more dynamic, consistent animations.
Sound can make your animation immersive. Pick music or sound effects that complement the visuals and enhance storytelling. Use After Effects to sync audio precisely with on-screen movement. For audio editing tips, see our Adobe Audition guide.
Rendering converts your project into a shareable video file. The After Effects render queue lets you manage output settings (file type, resolution, bitrate). Choose platform-appropriate settings—usually MP4, 1080p, and H.264 codec—for quality and compatibility.
The render queue processes your animation according to your chosen output settings. Adjust settings if you face issues like file errors or memory limitations. Check codecs and system resources.
Adobe forums and support channels are helpful for persistent issues. For common export solutions, explore these tips.
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Video observations that strengthen and inform Swivl™ is a multi-purpose robotic motion platform, which will allow you to self-capture video. The robot enhances video capture by wirelessly following the movement ....
Creative Suite software has not been updated since April 2012, yet many Adobe users have still not made the move to Creative Cloud. With thousands of new features available and ....
Staggering 33% of installed software is not licensed. Last year South African companies coughed up more than R3.64million for using unlicensed software. This is according to the BSA, who in ....
As predicted, Adobe have officially announced all Creative Suite (CS) perpetual products will no longer be supported from May 2017. Learning Curve, Africa’s only Platinum reseller are here to guide ....
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“I’m always seeking the next big thrill”
Me in a word: Exploratory
The first 21 years of my life were a mix of travel, sports and chasing academic excellence. As a child, I enjoyed jet skiing, bungee jumping and a few venomous pets. I’m still always seeking the next big thrill, like rock climbing and cave exploration.
Since leaving university and surviving the COVID years, I’ve developed my skills across different fields, from education to private healthcare, with a keen interest in human biology and education.
To relax, I watch old war movies or series, and shows like Sons of Anarchy and The Wire. Cooking was a big part of my childhood and I’d always help my parents prepare meals. I’ll bake anything with chocolate!
My wilderness survival buddy would be my dad. He’s a DIY expert, with basic wilderness survival skills. I once had a narrow escape outdoors: Venturing off the path on a solo hike, roasting in midday sun, suffering from dehydration, leg cramps and an encounter with a juvenile cobra. (I survived.)
Some everyday things that really annoy me are the morning traffic rush – and people being indecisive at the drive-thru window.
My bucket list destinations? Thailand, for rock climbing and base jumping, and Burma, for Lethwei (Burmese bare-knuckle boxing).
I think the human race needs a greater focus on work-life balance. Spending more time enjoying the little things, whether sport, art or music would help everyone live better, more fulfilling lives.
If I could change the law, I’d ban farm-raised lion hunting, and I’d allow a years’ paid parental leave for all new parents.
Outside of work, I juggle sports, cooking and taking my dogs out for regular walks.
My work family is supportive and engaging, always available to bounce ideas or chat. Learning Curve is the best work family ever, with an unparalleled culture. I like the freedom and flexibility to explore new and creative avenues – and the endless coffee (Yay!)
Medical Education Solutions Specialist
“Every day is different.”
Me in a word: Outgoing
I grew up in KZN, often barefoot in the bush, or soaking up the Durban sunshine. Our home was loud, with four daughters and weird and wonderful pets, and my love for performing means I have a large, bubbly, personality.
I wanted to be a singer and actress, then a vet. I moved to Cape Town to study Anatomy and completed an M.Sc at Stellenbosch University, then joined Learning Curve, where I work with 3D Anatomy software, Primal Pictures.
In my free time I like hiking, running, and yoga – and I’ve taught myself to play the ukulele. I recently started busking and people did tip me. (Was that their way of begging me to stop?)
Home entertainment? OK, this is embarrassing but I love the kind of reality shows which I fondly refer to as ‘trash TV’. I’m a vegetarian and love veggies, but also a classic mac and cheese with a parmesan crust.
I’m a cat person – my cat is my baby. I like the feline independence, and contrary to popular belief, they can be very friendly and loving.
Australia’s top of my bucket list; I was a huge Steve Irwin fan as a child and I’d love to visit the family’s zoo. I’d also love to spend more time exploring the spectacular nature that South Africa has to offer, and learn more musical instruments.
If I was in charge, there’d be a law against chewing with your mouth open, and one act of kindness every day would be compulsory. Kindness and compassion are what the world needs now.
I’m very lucky to be part of the wonderful Learning Curve education team. We’re passionate about our work and we’re loud and energetic, always having lots of fun with our clients around the country. This is a family that I love being a part of. Every day is different, which keeps things fun and exciting. Our team is full of knowledgeable people – I’m constantly learning new things from my colleagues.
My favourite office snack? Peanuts.
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