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Not too long ago, if asked what Adobe had in common with Shopify, the answer would be “nothing”! After all they aren’t even in the same market space. Adobe is well known for it’s suite of creative software, Adobe Creative Cloud, which caters for the creative industry, whereas Shopify is an eCommerce platform that makes it easy for people to setup online stores.
Things have changed somewhat, though, and we have seen Adobe immerse itself ever deeper into the online marketing space with tools like Adobe Marketing Cloud, Adobe Experience Cloud and Adobe Data Analytics Cloud.
With the recent decision to buy Magento, an eCommerce platform similar to Shopify, Adobe has confirmed that it would like to own a piece of this market too. If you are wondering whether the marketplace sees them as a legitimate contender, just read this excerpt from CBC News:
“We see the Adobe/Magento combination as a new long-term threat for investors to consider as Shopify continues to target larger merchants,” Brian Essex, analyst at Morgan Stanley wrote in a note.
Shopify shares fell as much as 5.5 percent on Monday after market when Adobe announced the Magento deal.”
Here are some more excerpts regarding this recent deal.
Adobe to buy e-commerce platform Magento in $1.68 billion deal
Adobe Systems Inc., the elder software-business statesman behind photo-editing software Photoshop and PDF reader, is buying e-commerce firm Magento Commerce for $1.68 billion, adding a key piece to its platform.
The acquisition — which would put Adobe ADBE, +0.51% head-to-head with the likes of Salesforce.com — presents a revenue opportunity of some $13 billion, Brad Rencher, Adobe’s executive vice president of digital experience, said in a conference call Monday, citing market-research firm estimates.
Magento, already an Adobe partner, was bought in 2015 from eBay Inc. EBAY, -0.66% as part of a $925 million deal by a group of investors that included Permira, Sterling Partners, Longview Asset Management and Innotrac Corp. Permira carved out Magento in November of that year.
Magento, whose clients include Canon 7751, +0.24% and Rosetta Stone RST, +1.36% along with overlapping Adobe customers Coca-Cola Co. KO, -0.19% and Nestlé SA NESN, +0.53% , handles more than $150 billion in gross merchandise volume
Full Article: https://www.marketwatch.com/story/adobe-bolsters-its-platform-with-magento-acquisition-2018-05-21
Adobe Spent Big to Compete in Commerce, and Analysts Say It Was a Good Buy
The third time was the charm for Adobe in its $1.68 billion acquisition of commerce platform Magento, which leaves it poised to spar in earnest with CRM and commerce heavyweights like Salesforce, SAP and Oracle.
Per Forrester senior analyst Mark Grannan, this marks at least Adobe’s third attempt to make an acquisition in commerce after SAP snatched up Hybris in 2013 and Salesforce nabbed Demandware in 2016.
As a result, he said, Adobe is now where it would have been a few years ago had one of those deals worked in its favor.
Grannan called the deal a good buy for the money given Magento’s subscription revenue and anticipated growth in commerce.
Full Article: https://www.adweek.com/digital/adobe-spent-big-to-compete-in-crm-and-analysts-say-it-was-a-good-buy/
Now before you are tempted to think that Adobe have lost their way and are just buying up whatever looks good, if you step back just a little and look at the bigger picture, you will see that their focus really hasn’t changed, at all. Since the beginning, they have offered tools that will aid their users. Today they are still focusing their efforts on tools that aid their users. They have simply broadened the type of user they cater for.
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“I’m always seeking the next big thrill”
Me in a word: Exploratory
The first 21 years of my life were a mix of travel, sports and chasing academic excellence. As a child, I enjoyed jet skiing, bungee jumping and a few venomous pets. I’m still always seeking the next big thrill, like rock climbing and cave exploration.
Since leaving university and surviving the COVID years, I’ve developed my skills across different fields, from education to private healthcare, with a keen interest in human biology and education.
To relax, I watch old war movies or series, and shows like Sons of Anarchy and The Wire. Cooking was a big part of my childhood and I’d always help my parents prepare meals. I’ll bake anything with chocolate!
My wilderness survival buddy would be my dad. He’s a DIY expert, with basic wilderness survival skills. I once had a narrow escape outdoors: Venturing off the path on a solo hike, roasting in midday sun, suffering from dehydration, leg cramps and an encounter with a juvenile cobra. (I survived.)
Some everyday things that really annoy me are the morning traffic rush – and people being indecisive at the drive-thru window.
My bucket list destinations? Thailand, for rock climbing and base jumping, and Burma, for Lethwei (Burmese bare-knuckle boxing).
I think the human race needs a greater focus on work-life balance. Spending more time enjoying the little things, whether sport, art or music would help everyone live better, more fulfilling lives.
If I could change the law, I’d ban farm-raised lion hunting, and I’d allow a years’ paid parental leave for all new parents.
Outside of work, I juggle sports, cooking and taking my dogs out for regular walks.
My work family is supportive and engaging, always available to bounce ideas or chat. Learning Curve is the best work family ever, with an unparalleled culture. I like the freedom and flexibility to explore new and creative avenues – and the endless coffee (Yay!)
Medical Education Solutions Specialist
“Every day is different.”
Me in a word: Outgoing
I grew up in KZN, often barefoot in the bush, or soaking up the Durban sunshine. Our home was loud, with four daughters and weird and wonderful pets, and my love for performing means I have a large, bubbly, personality.
I wanted to be a singer and actress, then a vet. I moved to Cape Town to study Anatomy and completed an M.Sc at Stellenbosch University, then joined Learning Curve, where I work with 3D Anatomy software, Primal Pictures.
In my free time I like hiking, running, and yoga – and I’ve taught myself to play the ukulele. I recently started busking and people did tip me. (Was that their way of begging me to stop?)
Home entertainment? OK, this is embarrassing but I love the kind of reality shows which I fondly refer to as ‘trash TV’. I’m a vegetarian and love veggies, but also a classic mac and cheese with a parmesan crust.
I’m a cat person – my cat is my baby. I like the feline independence, and contrary to popular belief, they can be very friendly and loving.
Australia’s top of my bucket list; I was a huge Steve Irwin fan as a child and I’d love to visit the family’s zoo. I’d also love to spend more time exploring the spectacular nature that South Africa has to offer, and learn more musical instruments.
If I was in charge, there’d be a law against chewing with your mouth open, and one act of kindness every day would be compulsory. Kindness and compassion are what the world needs now.
I’m very lucky to be part of the wonderful Learning Curve education team. We’re passionate about our work and we’re loud and energetic, always having lots of fun with our clients around the country. This is a family that I love being a part of. Every day is different, which keeps things fun and exciting. Our team is full of knowledgeable people – I’m constantly learning new things from my colleagues.
My favourite office snack? Peanuts.
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