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If the challenge is that degrees are no longer enough, the opportunity is that skills are becoming the new currency of the global economy. The World Economic Forum argues that in a world of rapid change, adaptability, creativity, and digital fluency carry as much weight as formal credentials, and in some cases, even more.
For Africa’s graduates, this shift is not just a threat but a chance to get ahead. By embracing entrepreneurship, personal branding, and digital creativity, students can transform the very weaknesses highlighted in today’s labour market into sources of strength. Across the continent, we already see examples of graduates doing just that: building ventures, creating digital portfolios, and positioning themselves for success in new ways.
In today’s Africa, entrepreneurial thinking must become a mindset that defines how graduates create value, spot opportunities, and take initiative. A 2025 study by South African academic I.O. Iwara found that rural-based universities integrating enterprise modules saw graduate-led ventures increase by 30%, proving that even modest exposure to entrepreneurial training makes a tangible difference.
This mismatch between the need to produce digitally-led entrepreneurs and the lack of institutional backing explains why many graduates turn to side hustles on their own, ranging from e-commerce ventures to content creation, as a means of building career resilience.
There can be no entrepreneurship without personal branding, which is simply consistent and professional storytelling about one’s skills, ambitions, and track record. Employers are drawn to candidates who demonstrate self-awareness, confidence, and the ability to communicate their skills effectively.
Examples from the entrepreneurial world show how transformative branding can be. In Ghana, Meltwater Entrepreneurial School of Technology (MEST) has incubated over 80 tech companies by combining technical training with coaching on pitching and personal branding, giving founders the confidence to position themselves effectively in front of investors and partners.
The same lesson applies to graduates of all schools: whether it’s through an online portfolio, a digital CV, social media storytelling, or video showcases of their work, students must now market their ideas and skills with the same intentionality as entrepreneurs.
Too often, career services remain locked in a traditional model, organising CV-writing workshops and job fairs, when the real need is for guidance on entrepreneurship, personal branding, and navigating digital-first economies. ESSA (2025) reports that only 18% of African career offices provide mentoring on branding or entrepreneurial skills, leaving most students to figure it out on their own.
This suggests that career services can be powerful catalysts when they evolve beyond the administrative and into the entrepreneurial. It’s no longer enough to prepare students to be job seekers. Career offices must transform into entrepreneurial coaches and mentors, equipping graduates with the skills to build their own opportunities, showcase their value, and thrive.
Today’s graduates have a great opportunity to showcase their qualifications and prove their skills through digital creation. In essence, graduates must learn to be content creators for their own careers, not just consumers of information.
Across Africa, institutions are already seeing the impact of digital-first training. In Ghana, MEST attributes much of its success to teaching young entrepreneurs how to pitch their ideas, including apps, digital products, and compelling content. Similarly, Uganda National Entrepreneurship Development Institute (UNEDI) trains over 5,000 entrepreneurs each year, centring its programmes on practical, digital-ready skills that directly translate into employability and business creation.
The good news is that affordable, user-friendly tools like Adobe Express exist to support this shift. With the right tools, a graduate can craft an online portfolio, produce a podcast, or create a short video pitch, demonstrating both initiative and creativity. Learning Curve, an Adobe Platinum Partner, enables all these creative outputs by offering students hands-on access to Adobe Creative Cloud workflows (including Adobe Express). Software tools that enable real outputs and demonstrate technical capability to employers create a differentiator for graduates and a powerful hiring signal for employers.
A university degree still matters. It opens doors to opportunities. However, in today’s Africa, where the labour force is projected to expand by nearly 198 million by 2030, simply holding a certificate is no longer sufficient.
The evidence is clear: two interventions can make a difference. Firstly, graduates who receive entrepreneurship support show measurable improvements in employment outcomes. Secondly, graduates who use creative tools to self-promote already have an advantage over those who do not.
A degree can be the start, but entrepreneurial skills, personal branding, and digital creativity are what carry graduates across the threshold.
The result is a graduate who leaves campus not only with a degree, but also with the confidence, portfolio, and entrepreneurial toolkit to start creating value immediately.
Sources
Education Sub-Saharan Africa (ESSA). (2025). [Career services and entrepreneurship/self-promotion support in African universities—18% providing support]. ESSA.
Iwara, I., O. (2025). [Entrepreneurship modules in rural universities and graduate-led venture creation (+30%)]. Journal of Education and Learning Technology.
MEST Africa (Ghana). (n.d.). [Program outcomes: >80 tech companies incubated; training includes pitching/personal branding]. MEST Africa.
UNEDI (Uganda). (n.d.). [Entrepreneurship training programmes—~5,000 entrepreneurs trained annually]. UNEDI.
World Economic Forum. (2023). The skills economy: What is it and what does it mean for talent? https://www.weforum.org/stories/2023/10/skills-economy-what-is-it/
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Earlier this month, Adobe released the preview of their new AR (augmented reality) authoring tool and multi-platform system called Project Aero. Using immersive technology, this interface blurs the line between ....
Custom-built to provide UX (user experience) designers with an optimised design process, Adobe Experience Design CC, more commonly referred to as Adobe XD, is a powerful software medium used to ....
It is almost mid-June 2018, so you may be wondering why we would choose to talk about what’s new in Adobe CC 2018 now. Well, it seems that there are ....
Adobe Max is an in-your-face, larger-than-life, all-guns-blazing annual celebration of creativity, which this year descended on Vegas. It’s Nice That was invited by Adobe, with over 12,000 other creative minds ....
Not too long ago, if asked what Adobe had in common with Shopify, the answer would be “nothing”! After all they aren’t even in the same market space. Adobe is ....
Primal Pictures now brings you PALMs, catering for your specific learning needs and adapting learning to improve your retention and outcomes. What is PALMs? PALMs stands for Perceptual and Adaptive ....
Adobe Photoshop has always been one of the most popular suites available for editing photos, thanks to its array of useful features that allow users to correct color, resize, crop, ....
Imagine having the convenience of calling on ‘Siri’ or ‘Bixby’ (for the Samsung enthusiasts) to assist you through the processes of your next Photoshop project. Well, this has been an ....
Pre-orders now open! Learning Curve are excited to announce pre-orders for the Adobe Creative Cloud Suite can now be placed! Place your order with us before the 28th February 2018 and ....
Video observations that strengthen and inform Swivl™ is a multi-purpose robotic motion platform, which will allow you to self-capture video. The robot enhances video capture by wirelessly following the movement ....
Creative Suite software has not been updated since April 2012, yet many Adobe users have still not made the move to Creative Cloud. With thousands of new features available and ....
Staggering 33% of installed software is not licensed. Last year South African companies coughed up more than R3.64million for using unlicensed software. This is according to the BSA, who in ....
As predicted, Adobe have officially announced all Creative Suite (CS) perpetual products will no longer be supported from May 2017. Learning Curve, Africa’s only Platinum reseller are here to guide ....
“I’m always seeking the next big thrill”
Me in a word: Exploratory
The first 21 years of my life were a mix of travel, sports and chasing academic excellence. As a child, I enjoyed jet skiing, bungee jumping and a few venomous pets. I’m still always seeking the next big thrill, like rock climbing and cave exploration.
Since leaving university and surviving the COVID years, I’ve developed my skills across different fields, from education to private healthcare, with a keen interest in human biology and education.
To relax, I watch old war movies or series, and shows like Sons of Anarchy and The Wire. Cooking was a big part of my childhood and I’d always help my parents prepare meals. I’ll bake anything with chocolate!
My wilderness survival buddy would be my dad. He’s a DIY expert, with basic wilderness survival skills. I once had a narrow escape outdoors: Venturing off the path on a solo hike, roasting in midday sun, suffering from dehydration, leg cramps and an encounter with a juvenile cobra. (I survived.)
Some everyday things that really annoy me are the morning traffic rush – and people being indecisive at the drive-thru window.
My bucket list destinations? Thailand, for rock climbing and base jumping, and Burma, for Lethwei (Burmese bare-knuckle boxing).
I think the human race needs a greater focus on work-life balance. Spending more time enjoying the little things, whether sport, art or music would help everyone live better, more fulfilling lives.
If I could change the law, I’d ban farm-raised lion hunting, and I’d allow a years’ paid parental leave for all new parents.
Outside of work, I juggle sports, cooking and taking my dogs out for regular walks.
My work family is supportive and engaging, always available to bounce ideas or chat. Learning Curve is the best work family ever, with an unparalleled culture. I like the freedom and flexibility to explore new and creative avenues – and the endless coffee (Yay!)
Medical Education Solutions Specialist
“Every day is different.”
Me in a word: Outgoing
I grew up in KZN, often barefoot in the bush, or soaking up the Durban sunshine. Our home was loud, with four daughters and weird and wonderful pets, and my love for performing means I have a large, bubbly, personality.
I wanted to be a singer and actress, then a vet. I moved to Cape Town to study Anatomy and completed an M.Sc at Stellenbosch University, then joined Learning Curve, where I work with 3D Anatomy software, Primal Pictures.
In my free time I like hiking, running, and yoga – and I’ve taught myself to play the ukulele. I recently started busking and people did tip me. (Was that their way of begging me to stop?)
Home entertainment? OK, this is embarrassing but I love the kind of reality shows which I fondly refer to as ‘trash TV’. I’m a vegetarian and love veggies, but also a classic mac and cheese with a parmesan crust.
I’m a cat person – my cat is my baby. I like the feline independence, and contrary to popular belief, they can be very friendly and loving.
Australia’s top of my bucket list; I was a huge Steve Irwin fan as a child and I’d love to visit the family’s zoo. I’d also love to spend more time exploring the spectacular nature that South Africa has to offer, and learn more musical instruments.
If I was in charge, there’d be a law against chewing with your mouth open, and one act of kindness every day would be compulsory. Kindness and compassion are what the world needs now.
I’m very lucky to be part of the wonderful Learning Curve education team. We’re passionate about our work and we’re loud and energetic, always having lots of fun with our clients around the country. This is a family that I love being a part of. Every day is different, which keeps things fun and exciting. Our team is full of knowledgeable people – I’m constantly learning new things from my colleagues.
My favourite office snack? Peanuts.
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