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Data is the new currency for decision-making. This is why an ever-increasing demand for robust and accurate data analysis exists. However, with mountains of data comes the equally big challenge of dissecting, understanding, and drawing meaningful insights.
ATLAS.ti is the market-leading data analysis tool that has revolutionised how educators and students approach their research. ATLAS.ti not only accelerates the process of qualitative analysis but also spotlights hidden connections within data, ensuring that every decision is grounded in solid research.
Learning Curve has been an education software pioneer serving African institutions for over a decade. We have unleashed a wave of digitally enabled tools in a challenging African context and are excited to roll out ATLAS.ti. This article will tell you more about this transformative tool and explore its potential in shaping the next generation of African students.
Analyse anything faster
The true strength of a researcher lies in their ability to dissect diverse data forms. With ATLAS.ti you can seamlessly combine text, PDFs, images, videos, and even social network data. It’s a game-changer and is precisely what we need in a world filled with data points from various sources.
Whether you’re a sociologist, an anthropologist, or a UX/UI designer, this software facilitates data analysis across many domains, ensuring that your insights are based on far-reaching analysis. ATLAS.ti is for more than just high-level researchers. It works in any setting. Besides its core academic function, you can use it to analyse data for school homework, term papers, literature reviews, business reports, marketing material, and more.
The all-inclusive powerhouse
Imagine a world where one license gives you universal analysis access across devices. ATLAS.ti has realised this vision by offering all-in-one access across Windows, Mac, Web, Android, and iPad versions with a single license. Whether a student working on a semester project or a large institution, this unmatched versatility ensures you can work seamlessly, regardless of platform or place.
With the ATLAS.ti workspace, you can work with one document at a time or multiple documents side-by-side, allowing for detailed comparative analysis. You will love the interactive margin area, the core workspace for viewing, reviewing, linking, and editing data segments, codes, memos, and hyperlinks.
Tools that think with you
In an era dominated by artificial intelligence and machine learning, your research tool should be able to keep up. ATLAS.ti boasts of a powerful suite of intelligent analysis capabilities. You can do everything from automated coding, synonym and concept search, sentiment analysis, and word clouds. This gives you the chance to deeply dissect data intuitively and efficiently. Evaluating statements and opinions, discovering meanings and patterns, and answering complex questions has never been easier.
You can use several powerful tools, such as text search with multiple modes, automated coding across documents, visualisations and Sankey diagrams. ATLAS.ti’s peerless sentiment analysis tools are fully AI/machine learning–based. This package will save you time by slicing through complex material and giving you efficient and robust answers.
Collaboration is the name of the game
Research can be a solitary pursuit, but more often, it is a highly collaborative enterprise. ATLAS.ti has created a suite of unmatched team collaboration tools to simplify teamwork. You can invite team members to join and code your material together in real-time. ATLAS.ti gives you authorship logs and the chance to calculate inter-coder agreements for smooth and accountable work.
Manage users and licenses easily
ATLAS.ti licenses are “per-seat” licenses. This means only users working with ATLAS.ti at any given moment count as active users and occupy a seat. Experienced researchers will know what a game-changer this is. You no longer have to endure the frustration of limited licenses, especially with crunch deadlines approaching. Share multi-user licenses with as many people as you want without restrictions on people, seats, or machines. When one user logs off, their seat instantly opens up for another user. You always remain in complete control and manage licenses according to your needs – even for large institutions and organisations. The flexible licensing model allows you to utilise your ATLAS.ti licenses effectively.
The king of coding
Coding is perhaps the most fundamental activity in ATLAS.ti, so it has been re-invented to make your work faster and more efficient. When you double-click a quotation, the coding dialogue will appear instantly. Add a code with the “plus” button or remove one with the “minus”. Customise your codes by defining, colouring, grouping, and linking them to various parts of your project.
Additionally, ATLAS.ti gives you flexible ways to arrange your codes. You can keep them standalone or, if you prefer structure, sort them into main codes and subcodes. If some codes don’t fit any category, you can let them stay independent. Advancements such as these set ATLAS.ti apart.
Premium support options
In response to evolving challenges, ATLAS.ti delivers exceptional customer support. With comprehensive resources, from webinars and tutorials to an expansive network of certified trainers, there is always help nearby.
The bottom line
In the world of research, ATLAS.ti gives students and educators the chance to navigate through large volumes of data. With a combination of power, intelligence, and user-centric design, this tool not only keeps pace with the evolving demands of modern research but also leads the way. From solo projects to large-scale collaborations, from textual analysis to multimedia data dissection, ATLAS.ti has a solution. Contact Learning Curve for a discovery call.
For more information, reach out to our trusted education team:
Julie Govender
Education Channel Manager
011 468 4575 | 084 299 2926
Phillip Mokgethi
Sales Team leader
011 468 4575 | 084 424 0772
AMI Marketing (Pty) Ltd
T/A Learning Curve
Contact: +27 (21) 790 4170 | +27 (11) 468 4575
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“I’m always seeking the next big thrill”
Me in a word: Exploratory
The first 21 years of my life were a mix of travel, sports and chasing academic excellence. As a child, I enjoyed jet skiing, bungee jumping and a few venomous pets. I’m still always seeking the next big thrill, like rock climbing and cave exploration.
Since leaving university and surviving the COVID years, I’ve developed my skills across different fields, from education to private healthcare, with a keen interest in human biology and education.
To relax, I watch old war movies or series, and shows like Sons of Anarchy and The Wire. Cooking was a big part of my childhood and I’d always help my parents prepare meals. I’ll bake anything with chocolate!
My wilderness survival buddy would be my dad. He’s a DIY expert, with basic wilderness survival skills. I once had a narrow escape outdoors: Venturing off the path on a solo hike, roasting in midday sun, suffering from dehydration, leg cramps and an encounter with a juvenile cobra. (I survived.)
Some everyday things that really annoy me are the morning traffic rush – and people being indecisive at the drive-thru window.
My bucket list destinations? Thailand, for rock climbing and base jumping, and Burma, for Lethwei (Burmese bare-knuckle boxing).
I think the human race needs a greater focus on work-life balance. Spending more time enjoying the little things, whether sport, art or music would help everyone live better, more fulfilling lives.
If I could change the law, I’d ban farm-raised lion hunting, and I’d allow a years’ paid parental leave for all new parents.
Outside of work, I juggle sports, cooking and taking my dogs out for regular walks.
My work family is supportive and engaging, always available to bounce ideas or chat. Learning Curve is the best work family ever, with an unparalleled culture. I like the freedom and flexibility to explore new and creative avenues – and the endless coffee (Yay!)
Medical Education Solutions Specialist
“Every day is different.”
Me in a word: Outgoing
I grew up in KZN, often barefoot in the bush, or soaking up the Durban sunshine. Our home was loud, with four daughters and weird and wonderful pets, and my love for performing means I have a large, bubbly, personality.
I wanted to be a singer and actress, then a vet. I moved to Cape Town to study Anatomy and completed an M.Sc at Stellenbosch University, then joined Learning Curve, where I work with 3D Anatomy software, Primal Pictures.
In my free time I like hiking, running, and yoga – and I’ve taught myself to play the ukulele. I recently started busking and people did tip me. (Was that their way of begging me to stop?)
Home entertainment? OK, this is embarrassing but I love the kind of reality shows which I fondly refer to as ‘trash TV’. I’m a vegetarian and love veggies, but also a classic mac and cheese with a parmesan crust.
I’m a cat person – my cat is my baby. I like the feline independence, and contrary to popular belief, they can be very friendly and loving.
Australia’s top of my bucket list; I was a huge Steve Irwin fan as a child and I’d love to visit the family’s zoo. I’d also love to spend more time exploring the spectacular nature that South Africa has to offer, and learn more musical instruments.
If I was in charge, there’d be a law against chewing with your mouth open, and one act of kindness every day would be compulsory. Kindness and compassion are what the world needs now.
I’m very lucky to be part of the wonderful Learning Curve education team. We’re passionate about our work and we’re loud and energetic, always having lots of fun with our clients around the country. This is a family that I love being a part of. Every day is different, which keeps things fun and exciting. Our team is full of knowledgeable people – I’m constantly learning new things from my colleagues.
My favourite office snack? Peanuts.
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