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Adobe is adding a new feature to its Premiere Pro desktop video editing app to make creating content for multiple formats easier. Called Auto Reframe, the tool is powered by Adobe Sensei and will launch later this year.
Last October at Adobe MAX, Adobe gave a sneak peak of a video tool called “Project Smooth Operator.” Out of the early demo came Auto Reframe, now being shown at IBC 2019 in Amsterdam.
In the simplest terms, Auto Reframe adjusts your video clips so that the action of a scene is never out of frame, even when you need to reformat your video for another aspect ratio. Here’s how Adobe describes it:
Powered by Adobe Sensei, Auto Reframe intelligently reframes and reformats video content for different aspect ratios, from square to vertical to cinematic 16:9 versions. Like Content-Aware Fill for After Effects (introduced this spring), Auto Reframe is an Adobe Sensei technology that uses AI and machine learning to accelerate manual production tasks,without sacrificing creative control. Through Adobe Sensei, we’re leveraging over a decade of AI and machine learning capabilities built into Adobe’s flagship products.
Adobe says Auto Reframe will be great for broadcasters or anyone who needs to optimize content for different platforms. Creators building media for both Instagram’s vertical format and YouTube’s landscape-first interface will probably see the most benefit. Reframing can be applied as an effect to individual clips or entire sequences…Read more
Adobe has announced Auto Reframe, a new Adobe Sensei-powered feature that is coming to Premiere Pro. Using Adobe’s AI and machine learning technology, Auto Reframe automatically reframes and reformats video content so that the same project can be published in different aspect ratios—from square to vertical to cinematic 16:9 versions.
Manually reframing sequences with multiple resolutions is a tedious and time-consuming process. With Auto Reframe, users can simply drag the effect onto the individual clip or clips they wish to reframe and it does the work for them…Read more
Adobe is hoping to eliminate the tedious, time-consuming process that comes with editing videos for different social platforms with its new AI-powered Auto Reframe feature for Premiere Pro. For example, if you’ve got a video that you want to post to YouTube, the Instagram grid, and Instagram Stories, you’d currently have to manually edit that video for three different aspect ratios. Auto Reframe can automatically identify the main action happening in the video and crop and pan the frame around that footage to fit within ratios like square, vertical, or 16:9 videos. The feature, shown off today at the International Broadcasting Convention, makes use of Adobe Sensei, the company’s artificial intelligence platform.
Auto Reframe is an effect that can be applied to clips on Premiere’s timeline, and users can choose between three motion presets (Slower Motion, Default, and Faster Motion) to let the algorithm to know how much movement to expect in the video. The effect will produce motion keyframes that follow the action in your content, which can also be manually adjusted for fine-tuning. It also does the convenient work of resizing text for each aspect ratio, which will save video editors a lot of time.
Adobe has been adding more features to its Creative Cloud apps with social platforms in mind. Premiere Rush CC, the free mobile version of Premiere Pro, was made specifically with YouTube creators in mind, and it features exporting options that are…. Read more
Automated editing is taking over more and more photo and video editing tasks. Case in point: today, Adobe is showing off a new AI-powered tool for Premiere Pro called “Auto Reframe,” which can intelligently crop and pan your footage into multiple aspect ratios.
Given the number of devices with different displays in use today, it’s no longer good enough to release a video in a single aspect ratio; but as Adobe points out in its demo, manually reframing your footage for multiple aspect ratios is “tedious and time-consuming.” That’s where Auto Reframe comes in.
Powered by Adobe’s Sensei AI technology, the upcoming Adobe Premiere Pro Effect analyzes your footage and intelligently reframes it into cinematic 16:9, square 1:1, or vertical 9:16, without losing track of your subject:
The tool is mostly drag-and-drop: simply select the effect and drag it over clips you want reframed. Auto Reframe will automatically generate motion key frames that attempt to follow the action in your shot. Fine tuning is done by selecting how much movement the AI should expect to see from the video—either “slow motion,” “default,” or “faster motion.”
Of course, this works like magic in the demo above, but if the AI messes up or loses track of the subject you were intending to follow, you can edit the key frames manually to compensate.
If you’re working with a timeline that includes multiple clips, there’s also an “Auto Reframe Sequence” option that allows you to select the aspect ratio you want and apply it to every clip in your timeline at once. Best of all, the effect isn’t only applied to the video footage, titles and motion graphics are also resized to fit the new aspect ratio.
Finally, if you’ve already made manual adjustments, you can choose to preserve these motion adjustments rather than overwrite them.
To see the feature in action, check out the full demo video above. No word on when exactly Auto Reframe is going to arrive in Premiere Pro, but Adobe does say it’s coming “this year,” …Read more
In a nutshell, Auto Reframe is going to save a lot of time and resources when it comes to planning and shooting video that is to be viewed across multiple platforms and devices. We can hardly wait.
If you would don’t have it yet and would like to get the Adobe Creative Cloud software for your projects, click here.
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“I’m always seeking the next big thrill”
Me in a word: Exploratory
The first 21 years of my life were a mix of travel, sports and chasing academic excellence. As a child, I enjoyed jet skiing, bungee jumping and a few venomous pets. I’m still always seeking the next big thrill, like rock climbing and cave exploration.
Since leaving university and surviving the COVID years, I’ve developed my skills across different fields, from education to private healthcare, with a keen interest in human biology and education.
To relax, I watch old war movies or series, and shows like Sons of Anarchy and The Wire. Cooking was a big part of my childhood and I’d always help my parents prepare meals. I’ll bake anything with chocolate!
My wilderness survival buddy would be my dad. He’s a DIY expert, with basic wilderness survival skills. I once had a narrow escape outdoors: Venturing off the path on a solo hike, roasting in midday sun, suffering from dehydration, leg cramps and an encounter with a juvenile cobra. (I survived.)
Some everyday things that really annoy me are the morning traffic rush – and people being indecisive at the drive-thru window.
My bucket list destinations? Thailand, for rock climbing and base jumping, and Burma, for Lethwei (Burmese bare-knuckle boxing).
I think the human race needs a greater focus on work-life balance. Spending more time enjoying the little things, whether sport, art or music would help everyone live better, more fulfilling lives.
If I could change the law, I’d ban farm-raised lion hunting, and I’d allow a years’ paid parental leave for all new parents.
Outside of work, I juggle sports, cooking and taking my dogs out for regular walks.
My work family is supportive and engaging, always available to bounce ideas or chat. Learning Curve is the best work family ever, with an unparalleled culture. I like the freedom and flexibility to explore new and creative avenues – and the endless coffee (Yay!)
Medical Education Solutions Specialist
“Every day is different.”
Me in a word: Outgoing
I grew up in KZN, often barefoot in the bush, or soaking up the Durban sunshine. Our home was loud, with four daughters and weird and wonderful pets, and my love for performing means I have a large, bubbly, personality.
I wanted to be a singer and actress, then a vet. I moved to Cape Town to study Anatomy and completed an M.Sc at Stellenbosch University, then joined Learning Curve, where I work with 3D Anatomy software, Primal Pictures.
In my free time I like hiking, running, and yoga – and I’ve taught myself to play the ukulele. I recently started busking and people did tip me. (Was that their way of begging me to stop?)
Home entertainment? OK, this is embarrassing but I love the kind of reality shows which I fondly refer to as ‘trash TV’. I’m a vegetarian and love veggies, but also a classic mac and cheese with a parmesan crust.
I’m a cat person – my cat is my baby. I like the feline independence, and contrary to popular belief, they can be very friendly and loving.
Australia’s top of my bucket list; I was a huge Steve Irwin fan as a child and I’d love to visit the family’s zoo. I’d also love to spend more time exploring the spectacular nature that South Africa has to offer, and learn more musical instruments.
If I was in charge, there’d be a law against chewing with your mouth open, and one act of kindness every day would be compulsory. Kindness and compassion are what the world needs now.
I’m very lucky to be part of the wonderful Learning Curve education team. We’re passionate about our work and we’re loud and energetic, always having lots of fun with our clients around the country. This is a family that I love being a part of. Every day is different, which keeps things fun and exciting. Our team is full of knowledgeable people – I’m constantly learning new things from my colleagues.
My favourite office snack? Peanuts.
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