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Creativity has always been important in business, but now it’s more crucial than ever. It’s no surprise that it has emerged as a vital skill in modern organisations. According to a recent survey by Statista, a notable 70% of employers identify creative thinking as the most in-demand skill for 2024.
This increasing emphasis on creativity reflects the evolving needs of the modern workplace. As industries encounter more challenges, the ability to think creatively is essential for finding innovative solutions and maintaining competitiveness.
Companies now recognize that creative thinking can bring fresh perspectives to
problem-solving. This acceptance has made creativity in employees much more attractive, as companies value people with cognitive flexibility who can adapt, ideate, and innovate.
In this article, we will explain how creativity can drive both individual career growth and organisational success.
What do we mean when we say someone is creative? Is it the same as saying someone is a creative thinker? When we talk about creativity in business, we mainly refer to two things. Here’s an explanation:
Creative thinking encompasses a wide range of skills people have that allow them to generate fresh ideas, solve problems, and think beyond conventional boundaries. It involves going beyond the obvious and exploring alternative solutions.
It requires openness to new experiences, curiosity, and a willingness to challenge traditional wisdom.
Creative thinking often begins with questioning assumptions and considering various perspectives. It’s also about making connections between different concepts to see relationships that others might overlook.
By bringing creative skills to the table, these types of people can:
On the other hand, a creative person is often someone who possesses artistic abilities and approaches tasks with a certain flair. They are commonly known as “creatives” and they leverage their creativity to express themselves in distinctive and captivating ways.
For instance, a creative individual can excel at conveying their thoughts, emotions, or stories through their chosen medium. In a professional environment, these individuals could create unconventional marketing strategies or innovate new product designs by leveraging their creative abilities.
Companies are looking for both. Creative thinkers and creative persons are imaginative, but the former apply their creativity to problem-solving and innovation, while the latter use it for self- expression.
According to the World Economic Forum, creativity is one of the top skills needed for success in future jobs. This demand comes from the necessity of having employees who can not only adjust to change but also take advantage of opportunities in challenging times.
It’s easy to understand why. Incorporating creativity into an organisation yields several benefits:
By integrating creativity into their core operations, companies can achieve greater agility, improved performance, and long-term success in an ever more complex and competitive business environment.
As we have seen, creativity is a driving force in modern organisations. Often, you need a compelling way to capture your audience’s attention. Simply having creative thinking or creative ideas is not enough; those ideas must be conveyed in an engaging and imaginative way to truly resonate.
In the education field, imagine a teacher using an innovative visual storytelling approach to explain complex scientific concepts.
Instead of sticking to traditional lectures and textbook diagrams that students often find dull, the educator creates dynamic animations and interactive stories that enliven the subject matter.
Similarly, a student might use these creative methods to present their understanding of difficult topics, making the information easier to grasp.
The key is to combine creativity with effective communication. Ultimately, creative communication is about breaking through the noise by delivering messages in a way that has never been seen before. That’s why Adobe’s range of AI-powered tools is most useful for this.
While AI is useful for routine tasks, creativity is still a skill that only humans possess. Therefore, in the future job market, there will be a high demand for individuals who can combine technical skills with creative ability.
This makes creativity an essential skill for adapting and growing in a world where AI plays a significant role.
Adobe’s suite of AI tools, particularly those integrated with Adobe Express, shows how technology can help rather than replace human creativity. It’s about sparking the creative process by introducing helpful starting points that reduce the anxiety of staring at a blank page.
Take Adobe Firefly, powered by generative AI. It helps users in translating their ideas into tangible creations efficiently and intuitively.
For instance, Adobe Firefly can generate images and templates based on simple text prompts, providing a starting point for creative projects and alleviating many individuals’ initial creative block. What’s more, Adobe’s AI capabilities extend to enhancing existing workflows by automating mundane tasks.
By leveraging these AI tools, creative thinkers and creatives alike can experiment more freely, iterate rapidly, and bring their ideas and innovations to life more easily and precisely.
Companies are already placing a greater importance on interdisciplinary skills that combine creativity with core competencies. This will allow individuals to leverage the capabilities of AI while providing distinctively human perspectives.
According to a work trend survey by Microsoft and LinkedIn, 75% of global knowledge workers are currently using AI at work, with usage nearly doubling in the last six months. AI is being integrated into the workplace at a significant scale and is helping the creative revolution.
We will continue to see organisations focus on recruiting and retaining talent that showcases high levels of creativity and creative thinking to foster innovation, sustain a competitive edge, and adapt to the challenges of a rapidly changing world of work.
https://www.forbes.com/sites/rachelwells/2024/01/28/70-of-employers-say-creative-thinking-is-most-in-demand-skill-in-2024/?sh=19d14d391deahttps://www.weforum.org/agenda/2023/05/future-of-jobs-2023-skills/ https://www.microsoft.com/en-us/worklab/work-trend-index/ai-at-work-is-here-now-comes-the- hard-part
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“I’m always seeking the next big thrill”
Me in a word: Exploratory
The first 21 years of my life were a mix of travel, sports and chasing academic excellence. As a child, I enjoyed jet skiing, bungee jumping and a few venomous pets. I’m still always seeking the next big thrill, like rock climbing and cave exploration.
Since leaving university and surviving the COVID years, I’ve developed my skills across different fields, from education to private healthcare, with a keen interest in human biology and education.
To relax, I watch old war movies or series, and shows like Sons of Anarchy and The Wire. Cooking was a big part of my childhood and I’d always help my parents prepare meals. I’ll bake anything with chocolate!
My wilderness survival buddy would be my dad. He’s a DIY expert, with basic wilderness survival skills. I once had a narrow escape outdoors: Venturing off the path on a solo hike, roasting in midday sun, suffering from dehydration, leg cramps and an encounter with a juvenile cobra. (I survived.)
Some everyday things that really annoy me are the morning traffic rush – and people being indecisive at the drive-thru window.
My bucket list destinations? Thailand, for rock climbing and base jumping, and Burma, for Lethwei (Burmese bare-knuckle boxing).
I think the human race needs a greater focus on work-life balance. Spending more time enjoying the little things, whether sport, art or music would help everyone live better, more fulfilling lives.
If I could change the law, I’d ban farm-raised lion hunting, and I’d allow a years’ paid parental leave for all new parents.
Outside of work, I juggle sports, cooking and taking my dogs out for regular walks.
My work family is supportive and engaging, always available to bounce ideas or chat. Learning Curve is the best work family ever, with an unparalleled culture. I like the freedom and flexibility to explore new and creative avenues – and the endless coffee (Yay!)
Medical Education Solutions Specialist
“Every day is different.”
Me in a word: Outgoing
I grew up in KZN, often barefoot in the bush, or soaking up the Durban sunshine. Our home was loud, with four daughters and weird and wonderful pets, and my love for performing means I have a large, bubbly, personality.
I wanted to be a singer and actress, then a vet. I moved to Cape Town to study Anatomy and completed an M.Sc at Stellenbosch University, then joined Learning Curve, where I work with 3D Anatomy software, Primal Pictures.
In my free time I like hiking, running, and yoga – and I’ve taught myself to play the ukulele. I recently started busking and people did tip me. (Was that their way of begging me to stop?)
Home entertainment? OK, this is embarrassing but I love the kind of reality shows which I fondly refer to as ‘trash TV’. I’m a vegetarian and love veggies, but also a classic mac and cheese with a parmesan crust.
I’m a cat person – my cat is my baby. I like the feline independence, and contrary to popular belief, they can be very friendly and loving.
Australia’s top of my bucket list; I was a huge Steve Irwin fan as a child and I’d love to visit the family’s zoo. I’d also love to spend more time exploring the spectacular nature that South Africa has to offer, and learn more musical instruments.
If I was in charge, there’d be a law against chewing with your mouth open, and one act of kindness every day would be compulsory. Kindness and compassion are what the world needs now.
I’m very lucky to be part of the wonderful Learning Curve education team. We’re passionate about our work and we’re loud and energetic, always having lots of fun with our clients around the country. This is a family that I love being a part of. Every day is different, which keeps things fun and exciting. Our team is full of knowledgeable people – I’m constantly learning new things from my colleagues.
My favourite office snack? Peanuts.
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