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Adobe recently released Creative Cloud updates introducing new AI-powered tools that allow creators to batch-edit large volumes of images and produce brand-specific content more efficiently.
The latest Firefly features support editing thousands of assets at once and offer custom models that help teams generate content aligned with their brand style.
Adobe’s latest Creative Cloud AI tools represent a big leap forward, redefining how we create and collaborate.
With innovations like Project Moonlight and Firefly Foundry, designers can craft brand-aligned generative models, unlocking ultra-personalised, scalable content generation.
Agentic AI assistants deliver a new level of interactivity and customisation, a movement that accelerated after Adobe MAX 2025’s announcements on custom AI models.
The integration of generative AI throughout Creative Cloud now automates previously time-intensive tasks such as batch editing and content creation, vastly boosting efficiency and scalability.
A standout feature: these new tools apply real-time data analysis, reading your campaign and social stats to recommend content aligned with audience preferences.
This data-driven approach empowers sharper creative and marketing strategies, all while democratising sophisticated design capabilities for both seasoned and new creators.
AI has fundamentally reshaped creative work. Thanks to automation in design tools, designers can focus on strategic and creative decisions while AI handles the repetitive grunt work.
For instance, generative design features let you adapt templates and create visuals without starting from zero.
Bulk editing drastically reduces manual labour, enabling much faster turnaround times, critical for agencies and brands racing to meet tight deadlines and evolving trends.
This democratisation of creativity also ensures high-quality design isn’t locked behind technical barriers or hefty budgets.
With the help of AI-driven efficiency, the industry is moving beyond the divide between technology and art, supercharging creative workflows and pushing the boundaries of digital design.
At the core of Adobe’s AI evolution are Adobe Sensei and Firefly. Sensei powers intelligent automation, such as image tagging, generative fill, and content-aware editing, drawing on the vast, commercially safe Adobe Stock library.
Prompt to Edit is a prime example: type your request and see it executed, no technical chops required.
Third-party model integrations, like those with OpenAI and Google, extend Adobe’s reach and capabilities, while a strong focus on safety and ethical training keeps commercial use worry-free.
Beyond the studio, AI powers marketing and project management, making Adobe a leader in both creativity and usability. Interested in hands-on exploration? Adobe’s Firefly lineup is a fantastic starting point.
The Creative Cloud suite is supercharged by two AI pillars: Adobe Sensei and Firefly.
Sensei brings powerful machine learning across apps, think smart tagging, search, and content-aware tools in Photoshop, Premiere Pro, Illustrator, and InDesign.
Firefly introduces generative editing: recolouring, text effects, and unprecedented image refinement tailored to your unique needs.
Integration with external leaders like Runway and Topaz means creatives can leverage the best of multiple ecosystems.
These tools not only automate repetitive tasks but also offer smart recommendations, helping you produce content that truly resonates with your audience.
Auto-layout in Illustrator, for example, lets you fine-tune your focus on high-level ideation.
Sensei is more than just a background AI, it’s a creative partner. It automates tagging, searching, and metadata management, instantly organising assets while suggesting improvements.
Content-aware tools let you intelligently tweak elements in images or videos without tedious manual work.
Meanwhile, analytics provide valuable insights into what content performs well, empowering you to make data-driven creative choices.
Firefly revolutionises visual workflows. With features like text-to-image, generative fill, and Prompt to Edit, you can go from concept to visual with just a few clicks.
Generative recolour, intuitive text effects, and native high-res generation tools deliver near-instant results, while keeping your content secure with watermarking and embedded metadata.
Collaboration is streamlined via Firefly Boards, making creative teamwork easier than ever.
Firefly’s beta is constantly adding new features. Stay tuned for innovations that push digital creativity even further.
AI tools in Premiere Pro, such as Object Mask, scene detection, and speech-to-text, make complex edits feel effortless.
Auto-captions and colour grading enhance both accessibility and production value, while real-time text-driven edits and upscaling mean editors can iterate and deliver faster.
Check out more on Premiere Pro’s AI-powered workflow to dive deeper.
Text-to-vector and generative vector art quickly transform rough concepts into polished graphics. AI-driven auto-layout and generative recolour streamline document prep, logo ideation, and brand asset creation.
This new generation of graphic design empowers users to innovate and deliver consistently high-quality work, whatever their skill level.
The Creative Cloud update introduces generative AI features designed for both power and ease of use: intelligent automation via batch image processing, generative fill and expand for rapid visual iteration, and context-aware compositing that eliminates hours of manual labour.
High-resolution output is now possible even from lower-quality originals, and smart image inpainting enables seamless edits with just a prompt.
Adobe’s AI-driven intelligent automation allows creatives to edit up to 10,000 images at once, ideal for large-scale campaigns.
Assisted Culling sorts your best shots, while integrations like Topaz’s Generative Upscale sharpen image clarity in a snap.
Auto background removal and one-click styling eliminate tedious tasks, freeing more energy for creative work. See automation in action for details.
Generative fill-and-expand makes prompt-based visual editing the new norm. Use add/remove modes to alter images efficiently. Content-aware fill ensures changes blend naturally.
Looking ahead, Layered Image Editing will offer even greater flexibility. See how Firefly is pushing AI-generated art.
Smart AI text effects let you apply striking, transparent backgrounds or cohesive colour harmonies with a click. Typography creation and prompt-driven styling guarantee brand consistency across assets.
Explore even more possibilities with Adobe’s digital artwork tools.
AI is reshaping creative workflows, freeing professionals from manual bottlenecks and powering up scalability. Automated batch processing accelerates delivery and keeps brand assets consistent.
Integrated automation features, such as templates and cloud-sync, help teams collaborate without the common pain points of manual coordination.
This shift means agencies and brands can easily scale creative output, ensuring quality and agility remain high. For more on maximising your team’s efficiency, read about Creative Cloud’s workflow enhancements.
Future Outlook: AI and Creative Cloud
Adobe’s roadmap points to even deeper integration of AI: upcoming Firefly features, interactive assistants, and generative 3D-to-image and text-to-vector workflows are set to change how brands design and deliver content.
Custom creator models, expanded partner integrations (with ElevenLabs, Topaz, and more), and continuous model upgrades mean users will always have cutting-edge tools for personalised and efficient design.
Staying up to speed is essential. Track new features as they roll out.
Ethical use and transparency remain foundational as AI automates more tasks. AI-augmented interactive storytelling, native high-res outputs, and model customisation for brands are fast becoming industry standards.
Costs vary by subscription tier. Adobe AI pricing offers flexibility: Adobe Express Premium and Creative Cloud Pro come with different features and generative credit allowances.
Businesses and schools have enterprise options. Free trials let you test before investing. See the Education page for details.
Adobe trains its AIs only on licensed or public-domain data to ensure copyright safety. Watermarking and embedded metadata guarantee transparency for both attribution and origin.
Adobe’s public opt-out options and clear policies help maintain trust, especially for tools like Firefly.
Adobe Learn offers thorough tutorials, in-app guidance, and how-to Firefly videos. There’s also extensive official documentation, lively community forums, and certification or demo resources to help users level up fast.
Conclusion
Adobe’s AI-infused Creative Cloud marks a new era of creativity, efficiency, and ethical responsibility.
Tools like Firefly and Sensei empower users to tackle complex projects quickly, experiment fearlessly, and maintain brand safety and originality.
Now is the time to explore this future: sign up for a trial and experience Firefly and Sensei in your workflow. With the right blend of AI efficiency and human creativity, Adobe’s platform is redefining what’s possible in digital design.
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Adobe Creative Cloud Updates Adobe today announced performance updates and new innovations for video and audio tools in Adobe Creative Cloud, all designed to improve efficiency in video production. What’s ....
Adobe brings content-aware fill for videos to After Effects Adobe today announced that it is bringing content-aware fill to After Effects, the special effects software that is part of its ....
Adobe has just announced the release of Photoshop CC 20.0.4. This update includes fixes to some of the top customer reported issues and other bug fixes. Here is a list ....
Adobe has just announced the release of Photoshop CC 20.0.4. This update includes fixes to some of the top customer reported issues and other bug fixes. Here is a list ....
In our last article, we shared the latest enhancements available on Adobe XD CC 2019 from a design point of view, but as you probably already know, XD isn’t limited ....
It’s February, the hottest month of the year in South Africa and Adobe has a Summer Sizzling Deal to match. At the beginning of March 2019 Adobe creative Cloud for ....
What’s not to love about Adobe XD? This powerful tool helps us to design, prototype and share. The good news is, it just got better. NEW FEATURES & UPDATES AVAILABLE ....
The Adobe Max Conference held in October 2018 was nothing short of spectacular. So many things to look forward to, but even more things made available now. New features and ....
In our last article we covered the features and updates made to Adobe Dimension CC 2019. Today, we’ll have a look at the new features and updates available in Adobe Photoshop CC ....
Now that we’ve covered the Max Sneaks, we’ll be sharing the new features and updates for Adobe Creative Cloud 2019, that were announced at the Adobe Max Conference. There are many ....
We recently shared with you 5 Adobe Max sneak peeks from the 2018 Adobe Max conference held in LA. These included Brush Bounty, Project Fast Mask, Moving Stills, Smooth Operator ....
This year at Adobe Max conference, which was held in Los Angeles from 15-17 October 2018, Adobe gave us sneak previews of a few new tools, apps and enhancements that ....
Another day and another gigantic purchase to the value of $4,5 billion. Adobe is set to acquire Marketo as part of its ongoing strategy to dominate the enterprise marketing space. ....
If you are in the commercial or government sector, then we have a very exciting announcement for you! Adobe has put together a truly sweet deal, but it is only ....
It has recently been reported that Adobe would no longer be supporting older operating systems with their new release of software. This has naturally led to a number of people ....
Do you remember what it was like to remove unwanted things from photos in Photoshop before they developed the ‘Content Aware’ feature?For those veterans who have been around for a ....
Frequency Separation has been around for a long time but has received a bad reputation in the past. This is not because there is anything wrong with the software. It’s ....
If you thought that the only way to create a striking presentation was by using MS PowerPoint, we wouldn’t hold it against you. Few people know that you can create ....
Adobe Acrobat has made it a lot simpler to work in teams, no matter where we are in the world or which devices we’re using. It enables us to create ....
Since it debuted in the 90’s, Photoshop has undergone a innumerable advancements. Since it was initially sold with Barneyscan-branded scanners, it was almost named Baneyscan XP, but that all changed ....
Earlier this month, Adobe released the preview of their new AR (augmented reality) authoring tool and multi-platform system called Project Aero. Using immersive technology, this interface blurs the line between ....
Custom-built to provide UX (user experience) designers with an optimised design process, Adobe Experience Design CC, more commonly referred to as Adobe XD, is a powerful software medium used to ....
It is almost mid-June 2018, so you may be wondering why we would choose to talk about what’s new in Adobe CC 2018 now. Well, it seems that there are ....
Adobe Max is an in-your-face, larger-than-life, all-guns-blazing annual celebration of creativity, which this year descended on Vegas. It’s Nice That was invited by Adobe, with over 12,000 other creative minds ....
Not too long ago, if asked what Adobe had in common with Shopify, the answer would be “nothing”! After all they aren’t even in the same market space. Adobe is ....
Primal Pictures now brings you PALMs, catering for your specific learning needs and adapting learning to improve your retention and outcomes. What is PALMs? PALMs stands for Perceptual and Adaptive ....
Adobe Photoshop has always been one of the most popular suites available for editing photos, thanks to its array of useful features that allow users to correct color, resize, crop, ....
Imagine having the convenience of calling on ‘Siri’ or ‘Bixby’ (for the Samsung enthusiasts) to assist you through the processes of your next Photoshop project. Well, this has been an ....
Pre-orders now open! Learning Curve are excited to announce pre-orders for the Adobe Creative Cloud Suite can now be placed! Place your order with us before the 28th February 2018 and ....
Video observations that strengthen and inform Swivl™ is a multi-purpose robotic motion platform, which will allow you to self-capture video. The robot enhances video capture by wirelessly following the movement ....
Creative Suite software has not been updated since April 2012, yet many Adobe users have still not made the move to Creative Cloud. With thousands of new features available and ....
Staggering 33% of installed software is not licensed. Last year South African companies coughed up more than R3.64million for using unlicensed software. This is according to the BSA, who in ....
As predicted, Adobe have officially announced all Creative Suite (CS) perpetual products will no longer be supported from May 2017. Learning Curve, Africa’s only Platinum reseller are here to guide ....
“I’m always seeking the next big thrill”
Me in a word: Exploratory
The first 21 years of my life were a mix of travel, sports and chasing academic excellence. As a child, I enjoyed jet skiing, bungee jumping and a few venomous pets. I’m still always seeking the next big thrill, like rock climbing and cave exploration.
Since leaving university and surviving the COVID years, I’ve developed my skills across different fields, from education to private healthcare, with a keen interest in human biology and education.
To relax, I watch old war movies or series, and shows like Sons of Anarchy and The Wire. Cooking was a big part of my childhood and I’d always help my parents prepare meals. I’ll bake anything with chocolate!
My wilderness survival buddy would be my dad. He’s a DIY expert, with basic wilderness survival skills. I once had a narrow escape outdoors: Venturing off the path on a solo hike, roasting in midday sun, suffering from dehydration, leg cramps and an encounter with a juvenile cobra. (I survived.)
Some everyday things that really annoy me are the morning traffic rush – and people being indecisive at the drive-thru window.
My bucket list destinations? Thailand, for rock climbing and base jumping, and Burma, for Lethwei (Burmese bare-knuckle boxing).
I think the human race needs a greater focus on work-life balance. Spending more time enjoying the little things, whether sport, art or music would help everyone live better, more fulfilling lives.
If I could change the law, I’d ban farm-raised lion hunting, and I’d allow a years’ paid parental leave for all new parents.
Outside of work, I juggle sports, cooking and taking my dogs out for regular walks.
My work family is supportive and engaging, always available to bounce ideas or chat. Learning Curve is the best work family ever, with an unparalleled culture. I like the freedom and flexibility to explore new and creative avenues – and the endless coffee (Yay!)
Medical Education Solutions Specialist
“Every day is different.”
Me in a word: Outgoing
I grew up in KZN, often barefoot in the bush, or soaking up the Durban sunshine. Our home was loud, with four daughters and weird and wonderful pets, and my love for performing means I have a large, bubbly, personality.
I wanted to be a singer and actress, then a vet. I moved to Cape Town to study Anatomy and completed an M.Sc at Stellenbosch University, then joined Learning Curve, where I work with 3D Anatomy software, Primal Pictures.
In my free time I like hiking, running, and yoga – and I’ve taught myself to play the ukulele. I recently started busking and people did tip me. (Was that their way of begging me to stop?)
Home entertainment? OK, this is embarrassing but I love the kind of reality shows which I fondly refer to as ‘trash TV’. I’m a vegetarian and love veggies, but also a classic mac and cheese with a parmesan crust.
I’m a cat person – my cat is my baby. I like the feline independence, and contrary to popular belief, they can be very friendly and loving.
Australia’s top of my bucket list; I was a huge Steve Irwin fan as a child and I’d love to visit the family’s zoo. I’d also love to spend more time exploring the spectacular nature that South Africa has to offer, and learn more musical instruments.
If I was in charge, there’d be a law against chewing with your mouth open, and one act of kindness every day would be compulsory. Kindness and compassion are what the world needs now.
I’m very lucky to be part of the wonderful Learning Curve education team. We’re passionate about our work and we’re loud and energetic, always having lots of fun with our clients around the country. This is a family that I love being a part of. Every day is different, which keeps things fun and exciting. Our team is full of knowledgeable people – I’m constantly learning new things from my colleagues.
My favourite office snack? Peanuts.
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