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Learning Curve is humbled to announce been appointed by world class anatomical software firm Primal Pictures as its sole agent in Australia! This comes after a highly successful and ongoing multi-year relationship in South Africa between the two companies.
In the fast-moving world of digital educational technology, when a global innovator like Primal Pictures chooses its partner, the decision is rooted in deep considerations.
For us as Learning Curve, it’s a moment of pride and a testament to our commitment to pushing the frontiers of digital literacy and educational excellence. As a leader in digital education software deployment, Learning Curve is the right company to lead this push.
Here’s how this partnership materialised:
The Partnership
We are Learning Curve, a prestigious South African education software company with a strong record with premium software brands. We have unleashed a wave of digitally enabled tools in a challenging African context. Since our inception some sixteen years ago, it has been our enduring aim to unleash the potential of the African continent using digital literacy as our vehicle.
Our success in Africa has made us the perfect partner for Primal Pictures to venture into another frontier market – Australia. For three decades, Primal Pictures has been at the cutting edge of advanced anatomical software, having reached millions of users across 150 countries. Learning Curve will now help continue the expansion of its revolutionary products by giving sole agency support to its existing efforts in Australia.
Who else to attest to the power of this partnership than clients who have already experienced its impact in South Africa? Cape Peninsula University of Technology is an existing customer of Learning curve. Staff and students have felt the benefit of Primal Pictures’ revolutionary software. Georgell van Wyk, a lecturer, highlights the impact,
“The students are extremely impressed with the content and functionality. The rolling labels on anatomic illustrations, paired with medical images, will be a game changer in anatomy and physiology training for our program.”
Why The Decision?
What made Learning Curve the chosen partner for such a global giant? Primal Pictures chose us as their new Australian partner due to our track record of success together in Africa, as well as our unique approach to the product offering.
Here are the finer details of our approach:
Sub-Saharan Africa Success: Our work in Africa has set benchmarks. With a service-first approach to digital education and software distribution, we’ve been able to carve a niche and ensure the success of our partners in this territory.
More than Just Software: At the heart of our operations is our team of qualified anatomists. With their expertise, we make sure that our clients receive not just top-notch software but an entire ecosystem of services tailored to their needs. This all-encompassing approach differentiates us from the competition.
Proven Track Record in Engagement: Since 2022, there has been a noticeable surge in student engagement with Primal Pictures’ software. We owe this to our rigorous training services and our commitment to staying engaged with the learning community at every level.
Commitment Beyond Business: For Learning Curve, it’s not just about numbers. Our ethos revolves around valuing people above profit margins. That’s why we plan to attend the 2023 APICA-ANZACA conference. Our mission? To understand important region-specific teaching trends in anatomy and to build new relationships.
All these factors combined to make us the right choice for this expansion. Raymond Ta, Channel Manager at Primal Pictures has expressed his enthusiasm for the match-up, stating,
“We are delighted to expand our partnership with Learning Curve. Through our partnership, we will bolster our coverage, service, and support to our Australian customers, and we eagerly anticipate the journey ahead.”
The Power of Primal Pictures
Primal Pictures’ highly detailed, three-dimensional images of the body enhance learning, make lessons memorable, and result in powerful outcomes for learners not only to pass their courses but to become better practitioners in their respective fields.
The hyper-realistic visualisations have powerful effects on student motivation and engagement. Its wide variety of content such as guided learning and advanced 3D models amplifies learning and revolutionises outcomes.
With Learning Curve at the forefront, more students in Australia will relish the learning experience with adaptive learning modules and assessment platforms. What was once a laboured teaching process becomes dynamic and diversified. With revolutionary 3D evidence-based content, usage and engagement is heightened and course materials, lectures, and online learning is enlivened.
Looking ahead, Primal Pictures already has established relationships with top institutions like the University of Queensland, Macquarie University, Bond University, The Gordon, and Western Sydney University. Learning Curve is eager to engage with these and other clients to set new milestones in Australia alongside Primal Pictures.
The Bottom Line
The future looks brighter than ever as Learning Curve and Primal Pictures join forces. At Learning Curve, our vision remains the same: to brighten the world with the brilliance of digital literacy. With Primal Pictures walking alongside us, the journey in Australia and beyond is not just promising, it is transformative.
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“I’m always seeking the next big thrill”
Me in a word: Exploratory
The first 21 years of my life were a mix of travel, sports and chasing academic excellence. As a child, I enjoyed jet skiing, bungee jumping and a few venomous pets. I’m still always seeking the next big thrill, like rock climbing and cave exploration.
Since leaving university and surviving the COVID years, I’ve developed my skills across different fields, from education to private healthcare, with a keen interest in human biology and education.
To relax, I watch old war movies or series, and shows like Sons of Anarchy and The Wire. Cooking was a big part of my childhood and I’d always help my parents prepare meals. I’ll bake anything with chocolate!
My wilderness survival buddy would be my dad. He’s a DIY expert, with basic wilderness survival skills. I once had a narrow escape outdoors: Venturing off the path on a solo hike, roasting in midday sun, suffering from dehydration, leg cramps and an encounter with a juvenile cobra. (I survived.)
Some everyday things that really annoy me are the morning traffic rush – and people being indecisive at the drive-thru window.
My bucket list destinations? Thailand, for rock climbing and base jumping, and Burma, for Lethwei (Burmese bare-knuckle boxing).
I think the human race needs a greater focus on work-life balance. Spending more time enjoying the little things, whether sport, art or music would help everyone live better, more fulfilling lives.
If I could change the law, I’d ban farm-raised lion hunting, and I’d allow a years’ paid parental leave for all new parents.
Outside of work, I juggle sports, cooking and taking my dogs out for regular walks.
My work family is supportive and engaging, always available to bounce ideas or chat. Learning Curve is the best work family ever, with an unparalleled culture. I like the freedom and flexibility to explore new and creative avenues – and the endless coffee (Yay!)
Medical Education Solutions Specialist
“Every day is different.”
Me in a word: Outgoing
I grew up in KZN, often barefoot in the bush, or soaking up the Durban sunshine. Our home was loud, with four daughters and weird and wonderful pets, and my love for performing means I have a large, bubbly, personality.
I wanted to be a singer and actress, then a vet. I moved to Cape Town to study Anatomy and completed an M.Sc at Stellenbosch University, then joined Learning Curve, where I work with 3D Anatomy software, Primal Pictures.
In my free time I like hiking, running, and yoga – and I’ve taught myself to play the ukulele. I recently started busking and people did tip me. (Was that their way of begging me to stop?)
Home entertainment? OK, this is embarrassing but I love the kind of reality shows which I fondly refer to as ‘trash TV’. I’m a vegetarian and love veggies, but also a classic mac and cheese with a parmesan crust.
I’m a cat person – my cat is my baby. I like the feline independence, and contrary to popular belief, they can be very friendly and loving.
Australia’s top of my bucket list; I was a huge Steve Irwin fan as a child and I’d love to visit the family’s zoo. I’d also love to spend more time exploring the spectacular nature that South Africa has to offer, and learn more musical instruments.
If I was in charge, there’d be a law against chewing with your mouth open, and one act of kindness every day would be compulsory. Kindness and compassion are what the world needs now.
I’m very lucky to be part of the wonderful Learning Curve education team. We’re passionate about our work and we’re loud and energetic, always having lots of fun with our clients around the country. This is a family that I love being a part of. Every day is different, which keeps things fun and exciting. Our team is full of knowledgeable people – I’m constantly learning new things from my colleagues.
My favourite office snack? Peanuts.
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