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“Adobe Express allows students to design professional-quality content easily, making it accessible for everyone, regardless of their design experience.”
Mrs Nomfundo Zwane, an Associate Lecturer in Digital Animation at Nelson Mandela University, is passionate about equipping Public Relations (PR) and Media students with the technical skills and creative mindset needed to thrive in an evolving industry. She recently shared her experiences with Learning Curve and what it was like using AdobeExpress in the lecture room.
“My goal is to help students develop the technical skills and creative thinking they’ll need to succeed in the fast-paced media industry” she explains. With digital media and animation rapidly transforming PR and communication fields, she is committed to ensuring her students are job-ready and adaptable from day one.
Adobe Express has been instrumental in helping Mrs Zwane’s students grasp the fundamentals of creating engaging multi-media digital assets on time. “As a lecturer, I often turn to Adobe Express to help my students learn the art of content creation, especially when making videos.”
She highlights how the platform is used to produce promotional videos for brands and events—an essential skill in PR and media. Beyond video, students are also experimenting with AI-generated posters and digital assets, gaining hands-on experience in using modern tools for creative production.
Adobe Express has reshaped how Mrs Zwane approaches teaching. “The user-friendly interface allows me to easily create professional-quality visuals, making presentations more impactful,” she says.
It has also streamlined the creation of tutorial videos and lesson materials, making complex concepts more digestible. The visual appeal of Adobe Express-made content has enhanced student engagement, leading to more interactive and effective lessons.
One standout assignment was when PR students designed a digital campaign for a music festival. “Adobe Express allowed them to take a real-world approach, crafting digital content such as posters, social media ads, and promotional videos.”
The project gave her students a sense of what it would be like to create engaging media collateral in the fast-paced and dynamic world of PR and media.
Mrs Zwane believes Adobe Express is a vital tool for encouraging creativity. “It allows students to design professional-quality content easily, making it accessible for everyone, regardless of their design experience.”
The simplicity of the platform encourages students to explore new design techniques, enhancing their ability to present ideas in innovative ways. Digital literacy has often been a barrier to students grasping new technology, but not any more, as Adobe Express is intuitive and easy to use.
With AI becoming an essential part of media and content creation, Mrs Zwane sees it as a game-changer. “Generative AI is a transformative technology that is already
reshaping the job market.”
While automation may take over certain tasks, she believes students who develop creativity, problem-solving, and adaptability will have a distinct advantage. “Those who can leverage AI to enhance their work will have a competitive edge in the job market.”
For lecturers, Adobe Express is an asset in content development. “It has helped me produce visually appealing presentations, tutorial videos, and handouts that keep students engaged,” says Mrs Zwane. The ability to quickly generate high-quality learning materials allows her to focus on student interaction and lesson delivery rather than the technical aspects of design.
Adobe Express is more than just a creative tool – it is a market-leading software that graduates will encounter in the working world. “Adobe Express is preparing students for future challenges by teaching them how to use industry-standard software for digital content creation,” she explains.
As PR and marketing fields become increasingly tech-driven, graduates must be adaptable and proficient in digital tools. Adobe Express equips them with real-world skills applicable to
branding, marketing campaigns, and media production.
The transition to Adobe Express has been seamless for both educators and students. “Adobe Express’s interface is extremely intuitive, which made it easy for me to adapt without spending a lot of time learning the software.” Students, too, found the platform user-friendly, allowing them to start creating content almost immediately. “The drag-and-drop functionality is especially user-friendly, and it didn’t take long to master.”
Mrs Zwane strongly recommends Adobe Express to her peers. “I would recommend Adobe Express to other educators. It’s a very user-friendly tool that doesn’t require a strong
background in design or technology.”
The accessibility of the platform makes it a valuable asset for educators in communication, media, and digital arts. The free version also provides extensive features, making it an excellent choice for cost-conscious institutions.
The Bottom Line For Mrs Nomfundo Zwane, Adobe Express is a bridge between education and industry. By providing students with hands-on experience in digital content creation, it equips them with the skills necessary for modern PR, media, and marketing careers.
“The ability to create visually engaging content quickly has encouraged my students to experiment with their designs, helping them express their ideas in more innovative and impactful ways.” A passionate lecturer in the PR and media field could hardly ask for more than Adobe Express as a partner to ensure that graduates remain adaptable, employable, and ahead of industry trends.
By integrating Adobe Express, colleges and universities can ensure that students and faculty spend less time struggling with design tools and more time focusing on creativity, storytelling, and impactful communication.
Faculty promotions and discounts are available directly through edu@learningcurve.co.za, alternatively individual educator and student licenses can be purchased directly from our online store.
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As predicted, Adobe have officially announced all Creative Suite (CS) perpetual products will no longer be supported from May 2017. Learning Curve, Africa’s only Platinum reseller are here to guide ....
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“I’m always seeking the next big thrill”
Me in a word: Exploratory
The first 21 years of my life were a mix of travel, sports and chasing academic excellence. As a child, I enjoyed jet skiing, bungee jumping and a few venomous pets. I’m still always seeking the next big thrill, like rock climbing and cave exploration.
Since leaving university and surviving the COVID years, I’ve developed my skills across different fields, from education to private healthcare, with a keen interest in human biology and education.
To relax, I watch old war movies or series, and shows like Sons of Anarchy and The Wire. Cooking was a big part of my childhood and I’d always help my parents prepare meals. I’ll bake anything with chocolate!
My wilderness survival buddy would be my dad. He’s a DIY expert, with basic wilderness survival skills. I once had a narrow escape outdoors: Venturing off the path on a solo hike, roasting in midday sun, suffering from dehydration, leg cramps and an encounter with a juvenile cobra. (I survived.)
Some everyday things that really annoy me are the morning traffic rush – and people being indecisive at the drive-thru window.
My bucket list destinations? Thailand, for rock climbing and base jumping, and Burma, for Lethwei (Burmese bare-knuckle boxing).
I think the human race needs a greater focus on work-life balance. Spending more time enjoying the little things, whether sport, art or music would help everyone live better, more fulfilling lives.
If I could change the law, I’d ban farm-raised lion hunting, and I’d allow a years’ paid parental leave for all new parents.
Outside of work, I juggle sports, cooking and taking my dogs out for regular walks.
My work family is supportive and engaging, always available to bounce ideas or chat. Learning Curve is the best work family ever, with an unparalleled culture. I like the freedom and flexibility to explore new and creative avenues – and the endless coffee (Yay!)
Medical Education Solutions Specialist
“Every day is different.”
Me in a word: Outgoing
I grew up in KZN, often barefoot in the bush, or soaking up the Durban sunshine. Our home was loud, with four daughters and weird and wonderful pets, and my love for performing means I have a large, bubbly, personality.
I wanted to be a singer and actress, then a vet. I moved to Cape Town to study Anatomy and completed an M.Sc at Stellenbosch University, then joined Learning Curve, where I work with 3D Anatomy software, Primal Pictures.
In my free time I like hiking, running, and yoga – and I’ve taught myself to play the ukulele. I recently started busking and people did tip me. (Was that their way of begging me to stop?)
Home entertainment? OK, this is embarrassing but I love the kind of reality shows which I fondly refer to as ‘trash TV’. I’m a vegetarian and love veggies, but also a classic mac and cheese with a parmesan crust.
I’m a cat person – my cat is my baby. I like the feline independence, and contrary to popular belief, they can be very friendly and loving.
Australia’s top of my bucket list; I was a huge Steve Irwin fan as a child and I’d love to visit the family’s zoo. I’d also love to spend more time exploring the spectacular nature that South Africa has to offer, and learn more musical instruments.
If I was in charge, there’d be a law against chewing with your mouth open, and one act of kindness every day would be compulsory. Kindness and compassion are what the world needs now.
I’m very lucky to be part of the wonderful Learning Curve education team. We’re passionate about our work and we’re loud and energetic, always having lots of fun with our clients around the country. This is a family that I love being a part of. Every day is different, which keeps things fun and exciting. Our team is full of knowledgeable people – I’m constantly learning new things from my colleagues.
My favourite office snack? Peanuts.
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