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Meta, the company behind Instagram and Facebook, has launched a new social media platform called Threads. The app is designed to rival Twitter and was launched on the 6th of July 2023. The app is pitched as one that will do for text and dialogue what Instagram did for photos and video.
Threads has a simple black and white feed, with features that let you reply, love, quote and comment on other people’s “threads”. Posts on Threads can be 500 characters long, with the option to attach links, photos or videos up to five minutes long. Users can follow friends or public figures (celebrities like Jennifer Lopez and Kim Kardashian have already signed up) and like, re-post or reply to their posts.
Millions of people signed up for the app within hours of its launch, according to the company. That rush is helped by the fact that users log into a Threads account using their Instagram username and password, lending the new platform a built-in user base. Users can also import their Instagram followers list to Threads.
However, there are some differences between Threads and Twitter. Threads does not have hashtags and keyword search functions, nor a direct messaging function, a following feed or desktop version. Some of these features will be added, but “it will take time,” Instagram CEO Adam Mosseri wrote in a thread.
The launch of Threads comes at a time when Twitter has been facing a number of issues after the controversial takeover from entrepreneur Elon Musk. Competitors like Bluesky and Mastodon are among the new platforms to benefit from that drain, though Threads has an undeniable advantage.
The vision for Threads is to create an open and friendly public space for conversation. Meta CEO Mark Zuckerberg said in a Threads post following the launch, “We hope to take what Instagram does best and create a new experience around text, ideas, and discussing what’s on your mind” .
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“I’m always seeking the next big thrill”
Me in a word: Exploratory
The first 21 years of my life were a mix of travel, sports and chasing academic excellence. As a child, I enjoyed jet skiing, bungee jumping and a few venomous pets. I’m still always seeking the next big thrill, like rock climbing and cave exploration.
Since leaving university and surviving the COVID years, I’ve developed my skills across different fields, from education to private healthcare, with a keen interest in human biology and education.
To relax, I watch old war movies or series, and shows like Sons of Anarchy and The Wire. Cooking was a big part of my childhood and I’d always help my parents prepare meals. I’ll bake anything with chocolate!
My wilderness survival buddy would be my dad. He’s a DIY expert, with basic wilderness survival skills. I once had a narrow escape outdoors: Venturing off the path on a solo hike, roasting in midday sun, suffering from dehydration, leg cramps and an encounter with a juvenile cobra. (I survived.)
Some everyday things that really annoy me are the morning traffic rush – and people being indecisive at the drive-thru window.
My bucket list destinations? Thailand, for rock climbing and base jumping, and Burma, for Lethwei (Burmese bare-knuckle boxing).
I think the human race needs a greater focus on work-life balance. Spending more time enjoying the little things, whether sport, art or music would help everyone live better, more fulfilling lives.
If I could change the law, I’d ban farm-raised lion hunting, and I’d allow a years’ paid parental leave for all new parents.
Outside of work, I juggle sports, cooking and taking my dogs out for regular walks.
My work family is supportive and engaging, always available to bounce ideas or chat. Learning Curve is the best work family ever, with an unparalleled culture. I like the freedom and flexibility to explore new and creative avenues – and the endless coffee (Yay!)
Medical Education Solutions Specialist
“Every day is different.”
Me in a word: Outgoing
I grew up in KZN, often barefoot in the bush, or soaking up the Durban sunshine. Our home was loud, with four daughters and weird and wonderful pets, and my love for performing means I have a large, bubbly, personality.
I wanted to be a singer and actress, then a vet. I moved to Cape Town to study Anatomy and completed an M.Sc at Stellenbosch University, then joined Learning Curve, where I work with 3D Anatomy software, Primal Pictures.
In my free time I like hiking, running, and yoga – and I’ve taught myself to play the ukulele. I recently started busking and people did tip me. (Was that their way of begging me to stop?)
Home entertainment? OK, this is embarrassing but I love the kind of reality shows which I fondly refer to as ‘trash TV’. I’m a vegetarian and love veggies, but also a classic mac and cheese with a parmesan crust.
I’m a cat person – my cat is my baby. I like the feline independence, and contrary to popular belief, they can be very friendly and loving.
Australia’s top of my bucket list; I was a huge Steve Irwin fan as a child and I’d love to visit the family’s zoo. I’d also love to spend more time exploring the spectacular nature that South Africa has to offer, and learn more musical instruments.
If I was in charge, there’d be a law against chewing with your mouth open, and one act of kindness every day would be compulsory. Kindness and compassion are what the world needs now.
I’m very lucky to be part of the wonderful Learning Curve education team. We’re passionate about our work and we’re loud and energetic, always having lots of fun with our clients around the country. This is a family that I love being a part of. Every day is different, which keeps things fun and exciting. Our team is full of knowledgeable people – I’m constantly learning new things from my colleagues.
My favourite office snack? Peanuts.
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